Human Error? Who Pays?

So, what were you doing during the great Facebook outage of March 2019? Did you have withdrawals? Think about the paying advertisers! They lost their access to their targets for more than 20 hours.

So, who should pay for the lost opportunities. Facebook says it was human error – a line of stray code perhaps. S*#t happens. But any web developer worth their salt does upgrades/fixes/changes on off hours. Hard to find an off hour when you have global reach.

Here’s an opinion piece on the subject – that feels that Facebook must be accountable for the blackout.

https://www.mediapost.com/publications/article/333237/facebook-must-be-accountable-to-regulators-for-out.html

Connie Terwilliger2019-03-22T19:07:14+00:00March 22nd, 2019|Categories: Advertising, Announcements, Business, Musings|

Interactive Programming Is Here To Stay?

Did you get into the interactive film “Black Mirror: Bandersnatch?”

I didn’t, but I guess it is another technological wave that will wash over us and become part of our every day experience.

Today’s writers and producers have to stay ahead of things and see around the corner. A lot of them are creating the corners. They are just wired that way.

As an early adapter of technology (my first computer was a Kaypro), I can speak first hand about the importance of staying at least abreast of current trends. Using common sense to see what is going to stick and what is just a passing fad.

We are used to interactive gaming, so why not interactive programming. Here’s an article from MediaPost about Netflix’s latest venture – https://www.mediapost.com/publications/article/333406/netflix-leans-into-interactive-programming-with-y.html?

My personal video watching is pretty passive though, so for me, I don’t know that I’ll be pressing for […]

Connie Terwilliger2019-03-20T16:03:37+00:00March 20th, 2019|Categories: Musings, Technology|

Branding…What is it Good For?

We talk a lot about branding. The IMPORTANCE of branding. We spend a lot of money on branding. But do we need to?

What if we know what we do well. Charge a fair price for it. And get it into the hands of the people who want to buy what we have to sell.

I know, easier said than done. But sometimes I think may people spend time and money trying to establish a brand, when they should be creating a relationship with their target market.

Yes, a recognizable logo is important to remind your customers that you are there when they need you, but do we spend thousands of dollars on consultants and panels and testing of our brand? Or do we just do the work…

MediaPost just posted an article – We Are All Frauds: The Way We Advertise Does Not Work – […]

Connie Terwilliger2019-02-25T16:50:53+00:00February 25th, 2019|Categories: Advertising, Business, Marketing|

Ads on Apps – on a small screen near you!

So, I started (or rather restarted) playing a Facebook game a few weeks ago. And the biggest thing I have noticed (besides the much improved speed of computers and Internet connections these days) is the in-app advertising. Because this particular app is tied to your Facebook login, it seems to know what you are thinking and targets ads pretty specifically.

If you want more energy or some extra money – you can sit through an ad or two or three. Now, I play the game with the sound turned off, so I am only seeing the ad, but I get the point and find that I DO occasionally click for more information.

In-app video ad spending has increased dramatically in the past year. According to an article in MediaPost – “the ad format saw more than 200% growth from the fourth quarter 2017 […]

Connie Terwilliger2019-02-21T17:41:19+00:00February 21st, 2019|Categories: Advertising, Announcements, Business, Marketing|

Once in a Blue Moon On-camera Project

My local San Diego agent sent me an audition for an on-camera project that sort of threw me for a loop. It had been a long time since I had an on-camera opportunity and this one was to be done at home – a self-recorded audition. WHAT!? No director or casting director there to feed you lines? No sign-in sheet? How much? For a whole day? I had a million excuses as to why I didn’t think I was going to audition for it. I would have to put on makeup, fix my hair, find good light, memorize some lines. No! Just no.

I was gently convinced to give it a try. And booked the job. Ended […]

Connie Terwilliger2019-01-30T01:34:09+00:00January 30th, 2019|Categories: Acting, Announcements, Business, Musings, Recent Work|

How many mics does one VO Talent need?

I went on an equipment buying spree a couple of years ago and ended up finding some deals on mid-priced microphones. Two-fers. So I ended up with 2 of pretty much each mic I bought. I have two AKG 3000’s and two AKG 1000’s and two ADK Hamburgs.

Ready to part with at least one of them! If you are looking to upgrade a USB mic to something more professional, I am selling this one!

Known for its historically Vintage German tone, this ADK Hamburg Edition condenser mic has been a backup for years in my studio, but how many backups does one voice talent need!? Paid $350.00. Asking $150.00. Comes with basket style Shock Mount and extra bands in aluminum flight case. Also has a small soft case for the mic. Switchable low frequency cut-off and switchable pad -18dB.

Connie Terwilliger2018-10-16T01:33:21+00:00October 23rd, 2018|Categories: Announcements|

What happened to pre-roll? Ads now in the middle of social media videos

HEADLINE FROM MEDIAPOST: SOCIAL MEDIA INSIDER NEWSLETTER

Video Ads Prove Revenue Generators, Brand Builder For Social Media Platforms

Noticed those ads popping up in the middle of watching a video on social media? It’s probably here to stay (for a while anyway, until the next big thing).

https://www.mediapost.com/…/video-ads-prove-revenue-generat…

Connie Terwilliger2018-10-16T01:20:50+00:00October 16th, 2018|Categories: Advertising, Business|

Still booking after all these years

ISDN Studio Been an interesting couple of months. For someone who has been in this business a long time (first agent in 1978), I was pleased to be picked up by an agent in LA (Voices Talent) after many years of not having one there. And I have been getting some great auditions from them.

And then another voice talent I know from one of our industry conferences referred me to an agent on the other side of the country in the DC area (Impressive Talent). I started getting more great auditions – different great auditions.

This is an important point, because I do have representation across the country and some subscribe to the same sources for auditions, so there are times when I get the same audition from multiple agents. This happens a lot to a lot of us with the better […]

Connie Terwilliger2018-07-31T17:46:48+00:00July 31st, 2018|Categories: Announcements, Auditioning, Business|

Small gestures mean a lot

A generic statue of a small naked man, not to be mistaken for an “Oscar,” arrived in my PO Box yesterday!

I was one of the voices on a new documentary (“JFK: The Last Speech”) that premiered at the JFK Library in early May. One of the people interviewed in the film has a trophy company and went through the credits creating these little guys for all of the creatives on the team.

It was a complete surprise and totally made my day.

While not without cost, I am sure, this small gesture on the part of someone who had the means, will cement the project in my mind forever.

We hear it a lot – do something kind, no matter how small, and it will have a positive impact on many, including you.

Look for the doc (produced by Northern Light Productions) on select public television […]

Connie Terwilliger2018-05-16T15:08:27+00:00May 16th, 2018|Categories: Announcements|

Tracking your video ads? Here’re some new tools…

Do you have a marketing driven workflow? This MediaPost article points out a couple of new tools that will help you track views and for how long – and what actions they took. Kind of like what you get if you manage a page on Facebook – but all in one place. They also offer a video workflow, publishing and storage systems. I’m sure there is a cost for this, but if you need it and it works, then we are willing to pay for it!

This video is from the Wipster website talking about their Pulse Tool.

PS. If you are not subscribed to some of the MediaPost newsletters, check ’em out!

Connie Terwilliger2018-05-04T17:07:29+00:00May 4th, 2018|Categories: Uncategorized|