Video Marketing is Da Bomb…
Here’s a stat for you – Including video in a landing page can increase conversion by 80%.
This comes from EyeView – a video marketing technology company – and is just one little tidbit in a list of 27 Video Stats for 2017 compiled by Invisia.
Here’s another from that list – 4x as many customers would rather watch a video about a product than read about it. This tidbit came from an article by Animoto published a couple of years ago, so it could be more…
Here is an example of just that – a video about a product that I narrated recently – so you don’t have to read about it. This was a fun VO to do (a rare directed session!) and I think it turned out great!
No matter what we do in life we need to know if what we are doing is hitting the mark. This takes the ability to know what DOES hit the mark and then comparing it to what we are doing.
The silkworm makes an interesting allegory about choice. In order to get the beautiful silk from the cocoons, you have to kill the silkworm pupae before it transitions into – what is today – a captive commercially bred and not particularly beautiful moth.
The ISDN world is contracting because of changing technology. Eventually, there will be no more ISDN. In some parts of the US, there already is no more ISDN. But it isn’t dead yet.
Here’s a riddle. What is it?
MCA-I (and before the name change – ITVA) has been one of my tribes for a very long time. I was working full-time at General Dynamics in the film and video department when my boss, Scott Crist, told me I should join. So, I did. And through the years, I was active on the local board in pretty much every position, including several years acting as chapter coordinator until a new crop of leaders took over. At that point, I moved to the national board and again did nearly all of the positions, including President of the association.