Here’s a stat for you – Including video in a landing page can increase conversion by 80%.
Here’s another from that list – 4x as many customers would rather watch a video about a product than read about it. This tidbit came from an article by Animoto published a couple of years ago, so it could be more…
Here is an example of just that – a video about a product that I narrated recently – so you don’t have to read about it. This was a fun VO to do (a rare directed session!) and I think it turned out great!
No matter what we do in life we need to know if what we are doing is hitting the mark. This takes the ability to know what DOES hit the mark and then comparing it to what we are doing.
Self-Evaluation techniques are something that I have been teaching to introductory voiceover students in the class I have been teaching at San Diego City College since 1999. Prior to that I did a private seminar with the same focus. I also share the self-evaluation mantra with my peers at conferences and in social media.
As voice talent, much of what we do these days is in a vacuum and we need to apply these skills to not only our auditions in order land work, but in many cases to the job itself as so much of it is self-directed.
This takes knowing when something is […]
The silkworm makes an interesting allegory about choice. In order to get the beautiful silk from the cocoons, you have to kill the silkworm pupae before it transitions into – what is today – a captive commercially bred and not particularly beautiful moth.
Of course, you have to save some of the silkworms so that they can become moths to lay eggs to become silkworms to start the cycle again. Without some balance, we end up with nothing but moths. With no beauty or wealth to feed the moths, we ultimately end up with nothing.
Do you choose beauty (and the wealth that can come from selling the silk) – or do you choose life? Do you chose a little of both?
Most of my choices are not life or death decisions. Do I get a new microphone just because I want one? Do […]
Remember when I told you I started doing some corporate scriptwriting again? My background is in corporate scriptwriting and producing (many years of it) along with on and off-camera spokesperson and announcer. Back around the turn of the century, I started to focus just on the voiceover side of things.
Well, voiceover work for someone who knew me in the “old” days led to the opportunity to do some writing for UCSD TREDS program. And that led to a request to produce a project to help curb talking or texting while driving.
So, ladies and gentlemen, may I introduce the first production in a long long time! Just Drive – Take Action Against Distraction.
Had a great production team spearheaded by the insanely talented Michael Brueggemeyer. Talent featured 3 former students (2 on-camera and the VO), a couple of actor friends and 3 others […]
Found this little PSA I did in 2016 for Smart Home America and Dontgoof.org. After all the rain we have had here in California recently, I can tell you that I was wondering about my roof since it has been quite a while since the last one!
A handyman happened to be up on the roof yesterday for another reason and told me that the roof looked pretty good! Whew! I know when the time comes, I’ll be forking over some bucks, but better than catching leaks in buckets!
The ISDN world is contracting because of changing technology. Eventually, there will be no more ISDN. In some parts of the US, there already is no more ISDN. But it isn’t dead yet.
I have researched most of the other professional options available and have signed up and paid for some other technology that allows me to connect to studios with them doing the recording – much like what happens when I use my ISDN lines. Source-Connect, ipDTL and ConnectionOpen is what I have now. (Click here for the list I created of most of the options.)
There are others that require additional hardware codecs similar to ISDN and are in fact made by the companies who provide ISDN codecs. But, at the moment, none of the companies that I work with have ever mentioned that they will be switching to those […]
Here’s a riddle. What is it?
“With many keys, but cannot open a single lock.”
Here’s a clue. I’m a writer.
You may not know that, since most of the past dozen or so years, I have focused on voiceover work. But my background is in producing and writing.
I ended up with a Master’s in Radio and TV after my Art Degree opened the door to working in a TV station right out of college. What a wonderful thing that turned out to be. But I knew OJT wasn’t going to be enough, so off to grad school I went.
Degree in hand I fled to cold and moved to sunny SoCal and wore many hats – producing / writing / and doing on and off-camera spokesperson work focusing on corporate communications – both in-house and as an independent. Concurrently I was doing a lot of […]
Zoom in for a peek at about 120 of my closest voiceover friends at a wild and wonderful voiceover conference called FaffCon – this was FaffCon 8 (out of 10) held just outside of Minneapolis.
After regular strictly organized voiceover conferences started to feel top heavy in trying to sell newbies on coaching, the concept of voiceover pros imparting knowledge and energy to other voiceover pros in a decidedly unstructured, yet remarkably organized way was born in the fertile, funny and creative mind of Amy Snively.
I’m a Founding Faffer and after the first remarkable event in Portland OR, have been involved in the planning, organizing, assisting and even sponsoring all the FaffCons that have followed.
Why? Because it works. Despite not having any featured speakers or a set schedule of sessions planned in advance – somehow we come up with […]
MCA-I (and before the name change – ITVA) has been one of my tribes for a very long time. I was working full-time at General Dynamics in the film and video department when my boss, Scott Crist, told me I should join. So, I did. And through the years, I was active on the local board in pretty much every position, including several years acting as chapter coordinator until a new crop of leaders took over. At that point, I moved to the national board and again did nearly all of the positions, including President of the association.
By that time, the association had started it’s decline. And so, after many years of declining membership and sponsorship dollars, on August 11, 2016 the Board of Directors of Media Communication Association-International (MCA-I) voted to dissolve the 47-year old association, effective immediately.
A little history. MCA-I […]