So I checked my email yesterday and found 102 new Call Box announcements for H&M. Again, I have to thank my nearly 20-year client I wrote about recently for this work.
The work isn’t hard, but it has to be done very differently than most VO work.
For example…the announcement you hear is “Customer Assistance to Register 1.” And then you have the same announcement for all 26 registers at the store. That means consistency in the way those words are delivered. The inflections need to be the same – only the register number changes. The intensity and energy need to be the same. And not only the same for that batch of announcements, but for the new ones that come along.
One time I was recording at a client’s facility (before the home studio really became defacto) and they wanted me to record the […]