Add H&M to the Places Where You Can Hear Me Call Someone to Help You!

 So I checked my email yesterday and found 102 new Call Box announcements for H&M. Again, I have to thank my nearly 20-year client I wrote about recently for this work.

The work isn’t hard, but it has to be done very differently than most VO work.

For example…the announcement you hear is “Customer Assistance to Register 1.” And then you have the same announcement for all 26 registers at the store. That means consistency in the way those words are delivered. The inflections need to be the same – only the register number changes. The intensity and energy need to be the same. And not only the same for that batch of announcements, but for the new ones that come along.

One time I was recording at a client’s facility (before the home studio really became defacto) and they wanted me to record the […]

2019-05-22T20:54:30+00:00May 22nd, 2019|Categories: Announcements, Recording|

Heard in a Store Near You Since the Year 2000.

Walk into any of these stores and you just may hear the sound of my voice calling someone to help you…Fleet Farm, Stop & Shop, Kohl’s, TJ Maxx, Lowe’s, Dick’s Sporting Goods, and many more.

The best thing about this is not that you get to hear me. No, the best thing is that I have been recording messages for the company that installs the overhead announcement hardware since the beginning of 2000. That’s coming up on 20 years providing voice files nearly every week!

I’ve recorded announcements around from my usual home studio to around the globe in a studio in Italy – my brother’s sound-proof practice room in Germany – make-shift pillow forts in hotels – and the basement of my mother’s house in New York […]

2019-05-13T18:31:42+00:00May 13th, 2019|Categories: Announcements, Business, Recent Work|

Human Error? Who Pays?

So, what were you doing during the great Facebook outage of March 2019? Did you have withdrawals? Think about the paying advertisers! They lost their access to their targets for more than 20 hours.

 

So, who should pay for the lost opportunities. Facebook says it was human error – a line of stray code perhaps. S*#t happens. But any web developer worth their salt does upgrades/fixes/changes on off hours. Hard to find an off hour when you have global reach. 
Here’s an opinion piece on the subject – that feels that Facebook must be accountable for the blackout.
 
2019-03-22T19:07:14+00:00March 22nd, 2019|Categories: Advertising, Announcements, Business, Musings|

Ads on Apps – on a small screen near you!

So, I started (or rather restarted) playing a Facebook game a few weeks ago. And the biggest thing I have noticed (besides the much improved speed of computers and Internet connections these days) is the in-app advertising. Because this particular app is tied to your Facebook login, it seems to know what you are thinking and targets ads pretty specifically.

If you want more energy or some extra money – you can sit through an ad or two or three. Now, I play the game with the sound turned off, so I am only seeing the ad, but I get the point and find that I DO occasionally click for more information.

In-app video ad spending has increased dramatically in the past year. According to an article in MediaPost –  “the ad format saw more than 200% growth from the fourth quarter 2017 […]

2019-02-21T17:41:19+00:00February 21st, 2019|Categories: Advertising, Announcements, Business, Marketing|

Once in a Blue Moon On-camera Project

My local San Diego agent sent me an audition for an on-camera project that sort of threw me for a loop. It had been a long time since I had an on-camera opportunity and this one was to be done at home – a self-recorded audition. WHAT!? No director or casting director there to feed you lines? No sign-in sheet? How much? For a whole day? I had a million excuses as to why I didn’t think I was going to audition for it. I would have to put on makeup, fix my hair, find good light, memorize some lines. No! Just no.

I was gently convinced to give it a try. And booked the job. Ended […]

2019-01-30T01:34:09+00:00January 30th, 2019|Categories: Acting, Announcements, Business, Musings, Recent Work|

How many mics does one VO Talent need?

I went on an equipment buying spree a couple of years ago and ended up finding some deals on mid-priced microphones. Two-fers. So I ended up with 2 of pretty much each mic I bought. I have two AKG 3000’s and two AKG 1000’s and two ADK Hamburgs.

Ready to part with at least one of them! If you are looking to upgrade a USB mic to something more professional, I am selling this one!

Known for its historically Vintage German tone, this ADK Hamburg Edition condenser mic has been a backup for years in my studio, but how many backups does one voice talent need!? Paid $350.00. Asking $150.00. Comes with basket style Shock Mount and extra bands in aluminum flight case. Also has a small soft case for the mic. Switchable low frequency cut-off and switchable pad -18dB.

2018-10-16T01:33:21+00:00October 23rd, 2018|Categories: Announcements|

Still booking after all these years

ISDN StudioBeen an interesting couple of months. For someone who has been in this business a long time (first agent in 1978), I was pleased to be picked up by an agent in LA (Voices Talent) after many years of not having one there. And I have been getting some great auditions from them.

And then another voice talent I know from one of our industry conferences referred me to an agent on the other side of the country in the DC area (Impressive Talent). I started getting more great auditions – different great auditions.

This is an important point, because I do have representation across the country and some subscribe to the same sources for auditions, so there are times when I get the same audition from multiple agents. This happens a lot to a lot of us with the better […]

2018-07-31T17:46:48+00:00July 31st, 2018|Categories: Announcements, Auditioning, Business|

Small gestures mean a lot

A generic statue of a small naked man, not to be mistaken for an “Oscar,” arrived in my PO Box yesterday!

I was one of the voices on a new documentary (“JFK: The Last Speech”) that premiered at the JFK Library in early May. One of the people interviewed in the film has a trophy company and went through the credits creating these little guys for all of the creatives on the team.

It was a complete surprise and totally made my day.

While not without cost, I am sure, this small gesture on the part of someone who had the means, will cement the project in my mind forever.

We hear it a lot – do something kind, no matter how small, and it will have a positive impact on many, including you.

Look for the doc (produced by Northern Light Productions) on select public television […]

2018-05-16T15:08:27+00:00May 16th, 2018|Categories: Announcements|

42nd Street Productions Writes Again…

paper puzzleHere’s a riddle. What is it?

“With many keys, but cannot open a single lock.”

Here’s a clue. I’m a writer.

You may not know that, since most of the past dozen or so years, I have focused on voiceover work. But my background is in producing and writing.

I ended up with a Master’s in Radio and TV after my Art Degree opened the door to working in a TV station right out of college. What a wonderful thing that turned out to be. But I knew OJT wasn’t going to be enough, so off to grad school I went.

Degree in hand I fled to cold and moved to sunny SoCal and wore many hats – producing / writing / and doing on and off-camera spokesperson work focusing on corporate communications – both in-house and as an independent. Concurrently I was doing a lot of […]

2018-02-06T06:48:03+00:00September 23rd, 2016|Categories: Announcements, Business, Writing|Tags: , , |

MCA-I (formerly ITVA) Fades to Black

MCA-I logoMCA-I (and before the name change – ITVA) has been one of my tribes for a very long time. I was working full-time at General Dynamics in the film and video department when my boss, Scott Crist, told me I should join. So, I did. And through the years, I was active on the local board in pretty much every position, including several years acting as chapter coordinator until a new crop of leaders took over. At that point, I moved to the national board and again did nearly all of the positions, including President of the association.

By that time, the association had started it’s decline. And so, after many years of declining membership and sponsorship dollars, on August 11, 2016 the Board of Directors of Media Communication Association-International (MCA-I) voted to dissolve the 47-year old association, effective immediately.

A little history. MCA-I […]

2018-02-06T06:48:03+00:00August 21st, 2016|Categories: Announcements, Business|Tags: , , , , |