Branding…What is it Good For?

We talk a lot about branding. The IMPORTANCE of branding. We spend a lot of money on branding. But do we need to?

What if we know what we do well. Charge a fair price for it. And get it into the hands of the people who want to buy what we have to sell.

I know, easier said than done. But sometimes I think may people spend time and money trying to establish a brand, when they should be creating a relationship with their target market.

Yes, a recognizable logo is important to remind your customers that you are there when they need you, but do we spend thousands of dollars on consultants and panels and testing of our brand? Or do we just do the work…

MediaPost just posted an article – We Are All Frauds: The Way We Advertise Does Not Work – […]

2019-02-25T16:50:53+00:00February 25th, 2019|Categories: Advertising, Business, Marketing|

Ads on Apps – on a small screen near you!

So, I started (or rather restarted) playing a Facebook game a few weeks ago. And the biggest thing I have noticed (besides the much improved speed of computers and Internet connections these days) is the in-app advertising. Because this particular app is tied to your Facebook login, it seems to know what you are thinking and targets ads pretty specifically.

If you want more energy or some extra money – you can sit through an ad or two or three. Now, I play the game with the sound turned off, so I am only seeing the ad, but I get the point and find that I DO occasionally click for more information.

In-app video ad spending has increased dramatically in the past year. According to an article in MediaPost –  “the ad format saw more than 200% growth from the fourth quarter 2017 […]

2019-02-21T17:41:19+00:00February 21st, 2019|Categories: Advertising, Announcements, Business, Marketing|

Once in a Blue Moon On-camera Project

My local San Diego agent sent me an audition for an on-camera project that sort of threw me for a loop. It had been a long time since I had an on-camera opportunity and this one was to be done at home – a self-recorded audition. WHAT!? No director or casting director there to feed you lines? No sign-in sheet? How much? For a whole day? I had a million excuses as to why I didn’t think I was going to audition for it. I would have to put on makeup, fix my hair, find good light, memorize some lines. No! Just no.

I was gently convinced to give it a try. And booked the job. Ended […]

2019-01-30T01:34:09+00:00January 30th, 2019|Categories: Acting, Announcements, Business, Musings, Recent Work|

What happened to pre-roll? Ads now in the middle of social media videos

HEADLINE FROM MEDIAPOST: SOCIAL MEDIA INSIDER NEWSLETTER

Video Ads Prove Revenue Generators, Brand Builder For Social Media Platforms

Noticed those ads popping up in the middle of watching a video on social media? It’s probably here to stay (for a while anyway, until the next big thing).

https://www.mediapost.com/…/video-ads-prove-revenue-generat…

2018-10-16T01:20:50+00:00October 16th, 2018|Categories: Advertising, Business|

Still booking after all these years

ISDN StudioBeen an interesting couple of months. For someone who has been in this business a long time (first agent in 1978), I was pleased to be picked up by an agent in LA (Voices Talent) after many years of not having one there. And I have been getting some great auditions from them.

And then another voice talent I know from one of our industry conferences referred me to an agent on the other side of the country in the DC area (Impressive Talent). I started getting more great auditions – different great auditions.

This is an important point, because I do have representation across the country and some subscribe to the same sources for auditions, so there are times when I get the same audition from multiple agents. This happens a lot to a lot of us with the better […]

2018-07-31T17:46:48+00:00July 31st, 2018|Categories: Announcements, Auditioning, Business|

Big $$ for US Video Ad Spending

Big money is being spent on placing ads with more money being spent online. While TV buy still has the lion’s share, the digital landscape is increasing every year.

This article from eMarketer.com has 8 very interesting charts to help you wrap your head around the trends.

The targeted nature of online advertising has VALUE to the advertiser. Don’t short-change the talent who are part of the process creating the content for these ads. Especially if you want to be able to go to that talent down the road. If they don’t earn living wages for their talent, they will not stay in business.

When discussing a fair rate, always consider eyeballs and shelf-life. How long will this ad run? Where will this ad be seen? Be realistic about it. There is a big difference in a fair rate between a spot with a limited […]

2018-03-11T21:24:51+00:00March 11th, 2018|Categories: Advertising, Business, Marketing, Negotiating|

The Irony of ISDN’s Inevitable Demise

cdqprimatwThe ISDN world is contracting because of changing technology. Eventually, there will be no more ISDN. In some parts of the US, there already is no more ISDN. But it isn’t dead yet.

I have researched most of the other professional options available and have signed up and paid for some other technology that allows me to connect to studios with them doing the recording – much like what happens when I use my ISDN lines. Source-Connect, ipDTL and ConnectionOpen is what I have now. (Click here for the list I created of most of the options.)

There are others that require additional hardware codecs similar to ISDN and are in fact made by the companies who provide ISDN codecs. But, at the moment, none of the companies that I work with have ever mentioned that they will be switching to those […]

2018-02-06T06:48:02+00:00December 3rd, 2016|Categories: Business, Marketing, Technology|

42nd Street Productions Writes Again…

paper puzzleHere’s a riddle. What is it?

“With many keys, but cannot open a single lock.”

Here’s a clue. I’m a writer.

You may not know that, since most of the past dozen or so years, I have focused on voiceover work. But my background is in producing and writing.

I ended up with a Master’s in Radio and TV after my Art Degree opened the door to working in a TV station right out of college. What a wonderful thing that turned out to be. But I knew OJT wasn’t going to be enough, so off to grad school I went.

Degree in hand I fled to cold and moved to sunny SoCal and wore many hats – producing / writing / and doing on and off-camera spokesperson work focusing on corporate communications – both in-house and as an independent. Concurrently I was doing a lot of […]

2018-02-06T06:48:03+00:00September 23rd, 2016|Categories: Announcements, Business, Writing|Tags: , , |

MCA-I (formerly ITVA) Fades to Black

MCA-I logoMCA-I (and before the name change – ITVA) has been one of my tribes for a very long time. I was working full-time at General Dynamics in the film and video department when my boss, Scott Crist, told me I should join. So, I did. And through the years, I was active on the local board in pretty much every position, including several years acting as chapter coordinator until a new crop of leaders took over. At that point, I moved to the national board and again did nearly all of the positions, including President of the association.

By that time, the association had started it’s decline. And so, after many years of declining membership and sponsorship dollars, on August 11, 2016 the Board of Directors of Media Communication Association-International (MCA-I) voted to dissolve the 47-year old association, effective immediately.

A little history. MCA-I […]

2018-02-06T06:48:03+00:00August 21st, 2016|Categories: Announcements, Business|Tags: , , , , |

Updated Live Audio Recording Options to ISDN Information

Audio Recording Chart UpdateJust a quick post to give you the updated version of the Live Audio Recording Options chart that I created last month. Did some research into the COMREX solution someone referenced in a post to Facebook.

It is one of the more expensive options for both the studio and the talent side of the glass, but does offer a lot of options.

The more I delve into this, the more it looks like the cost of differentiating yourself as a voice talent may remain much the same. We will probably have to have several options ready to go depending on our client’s needs/desires. At the moment, I have ipDTL, Source-Connect (original), ISDN (for as long as it makes sense), Bodalgo Call and now ConnectionOpen.

Some of these are free options that will be acceptable […]