So, what are the dog days of summer? Per Wikipedia…
The dog days or dog days of summer are the hot, sultry days of summer. They were historically the period following the heliacal rising of the star system Sirius, which Hellenistic astrology connected with heat, drought, sudden thunderstorms, lethargy, fever, mad dogs, and bad luck.
Heat for sure. Hopefully we’ll get some thunderstorms here in southern CA. Ideally, we can stay away from fever and bad luck. Lethargy? No time for lethargy.
For many of us who have been working remotely for years, this global quarantine has not really affected our business. I’m as busy as ever – with one significant difference. My status as a seasoned (read mature) voiceover professional with lots of repeat business, referrals, direct hits to my website (24 years young) means that my days of daily marketing are over.
I’m not retiring – why on earth would I do that!? I’ll be able to work for as long as I can read a script and remember how to save a file.
But not having to market is such a relief. And relief means loosening up. It means turning in audition after audition that get thumbs up from agents and clients. It means being short-listed for national work. It means getting new agents and new clients across the country and globally.
I suppose you could say that updating this blog is a form of marketing. If I didn’t enjoy it, I wouldn’t do it.
As lucky as I am, this year the Dog Days are not easy for so many people around the world. So, some of the time I don’t spend on marketing, I am spending researching causes and chipping in with time and money. There are so many issues and no one person can save the world. But, if those of us with the means spread some of that around, it could do a lot to keep the world from imploding. Pick a cause. Pick a person. Pick something other than yourself and see what good you can do.
Your lethargy should disappear.