WoVo is an association of voiceover professionals (both union and non-union) seeking to inform and educate about best practices, standards for ethical conduct and professional expertise. It has an online casting engine that features ONLY vetted professional voices, unlike the company being discussed in this blog post.
Remember the commercial actors strike in 2000? Pay-per-Play was one of the big things the union was asking for. The business has never really been the same.
According to a white paper published by Villanova University the convergence of TV and the Internet was the “core” issue. The unions were aware of the technical tsunami approaching, that the distribution of the content was forever changing. Not the actual work, but the delivery of the product.
It is hard to predict the future, but being responsive to changes so that you don’t get so far […]