Marketing – Page 8 – Connie Terwilliger

Ruminating again about auditions

I have never auditioned so much in my life as I have since Internet casting and remote recording came in vogue.

I can’t help but remember back to the 80’s when I rarely auditioned for anything. While I was on staff at KFMB-TV as a live staff announcer, the door to my tiny room would open and the production manager would hand me copy to record. Or I would wander down the hall to KFMB-Radio and do multi-voice spots with Mark Larsen or Danny Romero.

After landing an agent (Nanci Washburn – Artist Management) I still didn’t see much of a difference for the voiceover work. She simply called to book me on a job and I drove to Studio C or KyXy or Seacoast or Spot Shop or Lightning or Western Video or Four Square or JM Television or Invincible or San Diego Audio Video – the list […]

Connie Terwilliger2018-02-06T06:48:54+00:00December 2nd, 2009|Categories: Auditioning, Marketing, Musings|Tags: Artist Managment Agency, Auditioning, Invincible, KFMB-TV, Seacoast, Studio C, voiceover|

Plan for your services to sell themselves…

This business is not about your voice. It is about knowing where you fit – what you have to sell. It is about having a demo that showcases this effectively. And it is about finding the people who want to buy what you have to sell. That’s called Marketing!

But in reality, you are not really selling. Your goal with marketing is to know your customer so well that your services sell themselves. Marketing is about understanding what you do and what your potential customer wants. It is about bringing your “product” to this market (in this case your commercial demo to people who make commercials, or your narration demo, or your promo demo, or your animation demo, etc.). It is about finding new products for new markets.

Marketing is your strategy and includes a whole bunch of activities:

Business Development – Wikipedia defines this as techniques and responsibilities which aim at gaining new customers […]

Connie Terwilliger2009-11-12T14:10:53+00:00November 12th, 2009|Categories: Business, Marketing|Tags: business development, Marketing, strategy, voiceover business|

Know Thyself and Focus!

I am where I am today (making a living as a voiceover talent) by having a wide variety of sounds and doing a wide variety of projects. But I am not where I want to be – which is spending far less time working, marketing, bookkeeping, etc. What will get to me to where I want to be (making a much BETTER living as a voiceover talent so that I have more time) is focusing on the “real” me.

Kevin Delaney – Voiceover Ninja – writes about this often and has created a new blog called The Wealthy Bohemian that is even more focused on the topic of wealth building by using all the tools of today (the Internet, Social Networking, email).

And then, the other day my friend Bob Souer discussed this same general concept on his blog with lots of great […]

Connie Terwilliger2018-02-06T06:48:55+00:00October 3rd, 2009|Categories: Business, Marketing|Tags: bob souer, kevin delaney, voiceover, voiceover ninja|

Evolve or Die…

Yes – it’s true – we must evolve or we will go out of business. I’ve used that phrase before (Evolve or Die) when discussing the changes that the performer’s unions need to make in order to survive, but it is also the premise of today’s Voice Over Today electronic newsletter published by Edge Studio.

TO SUBSCRIBE: send a blank email to: VoiceOverToday-on@edgestudio.com

They highlighted four areas that will cause you to lose clients. This is a message every voice talent (beginner or pro) should think about. Most of the folks I know do think about these Four Points, but it never hurts to have a reminder. So see below for the article – written by Edge Studio.

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**Vocal Delivery: ARE YOU NO LONGER TRAINING?

Story: A while ago, one of our clients hired a student we had just trained to narrate a large series of videos. They loved his voice. Recently we hired him back to […]

Connie Terwilliger2018-02-06T06:48:55+00:00September 30th, 2009|Categories: Business, Marketing, Teaching, Technology|Tags: Business, Marketing, professionalism, Technology, training, voiceover|

When is it just plain irritating…

Something came up on a VO forum the other day and it has been on my mind ever since. With everyone trying to find something interesting to post on Twitter, Facebook, LinkedIn, Plaxo, MySpace, their blogs – when does it cross over from pertinent, interesting, amusing to just blatant self-promotion? Actually, you find a lot of people hawking their wares who will never be interesting or amusing.

Think about your experiences in real-life face-to-face situations where you walk into a room and instantly move away from the really irritating person who you know is going to talk your ear off about themselves and how you should hire them for something. You don’t like it there, why should it be any different online.

I’m going to grab another cup of coffee – I need to put on my thinking cap before going online to update my status. Want to contribute something pertinent, valuable, […]

Connie Terwilliger2018-02-06T06:48:56+00:00August 19th, 2009|Categories: Marketing|Tags: Marketing, selling, voiceover|

And a Blog to Match

I’ve been in redesign mode all week and the blog I created last month for my Voiceover Acting Class has a completely different look than the new website I created. This drew some comments when I asked for input and critique on the new website. So I decided to look for a theme that blended with the blues and greens of the new website.

In the process of doing this, I realized that I needed to either maintain two blogs – one just for VO Musings and the other for my class – OR – change the look of the existing class blog.

I’ve decided to try keeping two at the moment. I really want the students to have their own space and be able to actually see their assigments.

So I moved some content from the Class Blog over to here to fill it out a bit. This has pretty much taken over […]

Connie Terwilliger2018-02-06T06:48:58+00:00July 17th, 2009|Categories: Marketing|Tags: blog, VO Blog|

Made a new website this week

I had a long conversation with a career coach this week and was inspired to redo my website. My last site was pretty packed with information (much of it not really related to earning money) and in effect tried to do far too much.

The new site is cleaner and more focused on marketing me as a talent. As a talent working the higher paying jobs. At least I hope it is. It’s probably still got a few bugs to check, but I got on a roll and managed to design and create it in a relatively short period of time.

The basic design is from a background collection from Digital Juice. The inner pages were created using the colors and basic idea of the circles and lines. I wanted to keep a lot of text on the inner pages. There are some little issues and […]

Connie Terwilliger2018-02-06T06:48:58+00:00July 16th, 2009|Categories: Marketing|Tags: career, Marketing, voiceover, website design|

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