The other day I had three sessions in a row with repeat clients for whom my delivery is just slightly different. Pacing, placement, energy, warmth, etc. just a bit different for each project.
One client found me 3 or 4 years ago because they had lost track of the voice they had been using and wanted a voice match. Actually, they THOUGHT I was the same person and after I told them that I wasn’t, they asked me if I could match a sample they provided. I did and we have been doing updates every 5 months or so. This voice is in a slightly different place in my head than my usual signature sound.
Another project was 3 word changes and a new paragraph for a project originally completed about a year and a half ago. The read on this was soft and comforting.
And the third project that day was the 4th iteration of an eLearning project where I needed to match the other half-dozen projects for the same company in brisk tone and perkiness.
I keep everything in folders on my hard drive of course, just for times such as these. All it takes is a 2 or 3 second listen to what we did before and I slip right into that particular zone.
Most of us do this, of course. Really – it’s simply part of our jobs. Something we need to do to keep our customers happy. Remarkable only in the fact that it was three repeat clients with three different approaches.