We get it all the time in casting directions these days – the client wants a conversational read. They specifically tell you that a non-announcer read required.
But what flavor of conversation do they want? There are a lot of different ways to be “conversational.” Just listen to real people have a conversation. In fact, record yourself having conversations with different people.
(It might not be a good idea to record your conversation with the phone company after your phone lines have been down for 3 days. Or your call to the power company after the hot switch of the meter blew out your dishwasher and microwave. Although there are probably copies of those calls and if you run for public office they will surface.)
A lot of the nuances in just what conversational style will be right will come from the particular script you are reading, but Pam Turlow recently blogged about this subject and listed a few specific conversational “styles” that should help your taste buds get warmed up for your next non-announcer read.