One of my favorite enewsletters comes from the plethora of enewsletters published each day by MediaPost. If I subscribed to them all, I would probably go mad.
This one is called Online Video Daily and today the top story was a VidBlog by Daisy Whitney titled:
The part of that headline that caught my eye and prompted me to click through was the “…to Talent Rights” part.
As we struggle each day to keep rates to a level where we can continue to make a living in this business, it is refreshing to see people advocating for payment for additional usage. Of course, the resource for the article is Extreme Reach, a group that specializes in all things related to delivering and managing video advertising and is used to using Union Talent.
Make sure you know whether a TV ad can run online. “Commercial talent and third-party rights are often restricted on specific ads. Some are not allowed to run on the Web. Some are for Web only. Most ads have rights expiration dates. When an ad runs where or when it is not allowed to, those terms are violated. As a result, agencies and brands can incur significant fines and additional unexpected costs,” Robert Haskitt, CMO of Extreme Reach said.
The advice offered by Extreme Reach may not be enforceable outside of a union contract, but the bottom line is something we should all remind ourselves and the people we are working with – usage counts.