The balance of business and personal time is changing dramatically for me this past year. And I am trying to figure out if this is a good thing or not. While business has been a bit weird this quarter, it has been steady with repeat customers and some new – but no dramatic up tick.

This could be the economy, or it could be that my marketing efforts have been waylaid by my personal and other volunteer committments. 

I’ve learned the marketing lesson before. You stop marketing yourself and people forget who you are. Well, not everyone, but you know what I mean.

Between my new responsibilities (and frankly new life) with my mom who moved close to me last April, my continuing volunteer work for MCA-I, roles in community theater performances, friends, classes, relationships – there just isn’t the same amount of time to do the marketing – and uh – working things.

So, it is time to prioritize. But that will have to wait until after my taxes are done. And after the other important personal paperwork is done. And after the run of the current play that I am in. And after the trip to Europe. And after the next association board and leaders meetings. And after the next newsletters are done. And after all that other stuff that is really more important to a good quality life than sitting behind a computer – like spending time with my mom, getting enough exercise and an occasional pedicure.

Hmm. Looks like I may need to seriously think about reducing some of the obligations that are not actually contributing to my health and sanity. One of the problems is letting go. Specifically – letting go of the responsibilities that have grown (by my own hand of course) with my professional association.

The truth is, I have been thinking about doing this for some time, but now IS the time.