Blog-old2018-02-17T03:23:57+00:00
20Mar 19

Interactive Programming Is Here To Stay?

March 20th, 2019|Categories: Musings, Technology|

Did you get into the interactive film “Black Mirror: Bandersnatch?”

I didn’t, but I guess it is another technological wave that will wash over us and become part of our every day experience.

Today’s writers and producers have to stay ahead of things and see around the corner. A lot of them are creating the corners. They are just wired that way.

As an early adapter of technology (my first computer […]

25Feb 19

Branding…What is it Good For?

February 25th, 2019|Categories: Advertising, Business, Marketing|

We talk a lot about branding. The IMPORTANCE of branding. We spend a lot of money on branding. But do we need to?

What if we know what we do well. Charge a fair price for it. And get it into the hands of the people who want to buy what we have to sell.

I know, easier said than done. But sometimes I think may people spend time […]

21Feb 19

Ads on Apps – on a small screen near you!

February 21st, 2019|Categories: Advertising, Announcements, Business, Marketing|

So, I started (or rather restarted) playing a Facebook game a few weeks ago. And the biggest thing I have noticed (besides the much improved speed of computers and Internet connections these days) is the in-app advertising. Because this particular app is tied to your Facebook login, it seems to know what you are thinking and targets ads pretty specifically.

If you want more energy or some extra […]

23Oct 18

How many mics does one VO Talent need?

October 23rd, 2018|Categories: Announcements|

I went on an equipment buying spree a couple of years ago and ended up finding some deals on mid-priced microphones. Two-fers. So I ended up with 2 of pretty much each mic I bought. I have two AKG 3000’s and two AKG 1000’s and two ADK Hamburgs.

Ready to part with at least one of them! If you are looking to upgrade a USB mic to something […]

16Oct 18

What happened to pre-roll? Ads now in the middle of social media videos

October 16th, 2018|Categories: Advertising, Business|

HEADLINE FROM MEDIAPOST: SOCIAL MEDIA INSIDER NEWSLETTER

Video Ads Prove Revenue Generators, Brand Builder For Social Media Platforms

Noticed those ads popping up in the middle of watching a video on social media? It’s probably here to stay (for a while anyway, until the next big thing).

https://www.mediapost.com/…/video-ads-prove-revenue-generat…

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