Branding…What is it Good For?

We talk a lot about branding. The IMPORTANCE of branding. We spend a lot of money on branding. But do we need to?

What if we know what we do well. Charge a fair price for it. And get it into the hands of the people who want to buy what we have to sell.

I know, easier said than done. But sometimes I think may people spend time and money trying to establish a brand, when they should be creating a relationship with their target market.

Yes, a recognizable logo is important to remind your customers that you are there when they need you, but do we spend thousands of dollars on consultants and panels and testing of our brand? Or do we just do the work…

MediaPost just posted an article – We Are All Frauds: The Way We Advertise Does Not Work – […]

2019-02-25T16:50:53+00:00February 25th, 2019|Categories: Advertising, Business, Marketing|

Ads on Apps – on a small screen near you!

So, I started (or rather restarted) playing a Facebook game a few weeks ago. And the biggest thing I have noticed (besides the much improved speed of computers and Internet connections these days) is the in-app advertising. Because this particular app is tied to your Facebook login, it seems to know what you are thinking and targets ads pretty specifically.

If you want more energy or some extra money – you can sit through an ad or two or three. Now, I play the game with the sound turned off, so I am only seeing the ad, but I get the point and find that I DO occasionally click for more information.

In-app video ad spending has increased dramatically in the past year. According to an article in MediaPost –  “the ad format saw more than 200% growth from the fourth quarter 2017 […]

2019-02-21T17:41:19+00:00February 21st, 2019|Categories: Advertising, Announcements, Business, Marketing|