Branding…What is it Good For?
We talk a lot about branding. The IMPORTANCE of branding. We spend a lot of money on branding. But do we need to?
What if we know what we do well. Charge a fair price for it. And get it into the hands of the people who want to buy what we have to sell.
I know, easier said than done. But sometimes I think may people spend time and money trying to establish a brand, when they should be creating a relationship with their target market.
Yes, a recognizable logo is important to remind your customers that you are there when they need you, but do we spend thousands of dollars on consultants and panels and testing of our brand? Or do we just do the work…
MediaPost just posted an article – We Are All Frauds: The Way We Advertise Does Not Work – […]
So, I started (or rather restarted) playing a Facebook game a few weeks ago. And the biggest thing I have noticed (besides the much improved speed of computers and Internet connections these days) is the in-app advertising. Because this particular app is tied to your Facebook login, it seems to know what you are thinking and targets ads pretty specifically.