The latest MediaPost “Video Insider” arrived in my In Box today with an interesting article about when to send out a video campaign for maximum exposure.
Of course, a whole LOT of things affect when you should launch a campaign, including what you are promoting and how much money you have to promote it.
They cited a couple of case studies that did very well by avoiding the big seasonal crushes like Thanksgiving and Christmas. BarkBox and KFC. But they also pointed out that you need to keep in mind that there are other “big” holidays that clutter the advertising landscape, like Valentines’ Day, Super Bowl, Mother’s Day, etc.
The also suggest – if you don’t have deep pockets – saving up and doing a big splash!
And if you want to see what holidays are coming up so that you can plan your successful video campaign, then check out this website – http://www.timeanddate.com/holidays/fun/ – these are the wacky “holidays.” Click around for the normal ones – even holidays across the world. Very helpful if you have international clients.