The amount of work in media communications continues to grow. Most of it in the long tail where the dollars are not as high, so in order to build a business and stay in business, you need lots of business. The number of people wanting to jump into the business continues to expand as well. So in order to compete and grab the business, producers need to find those areas where they can produce good quality media at a reasonable price point.
Neil Perry, president of Poptent, formerly with McDonald’s in a number of key positions and a VP of marketing at Monster.com, just posted an article on MediaPost’s Online Video Insider that showcases an under-videofied (I just made that up to go with the word video-izing that he used) area for media communications producers. Video manuals.
People are producing short how-to videos of course, but with the growing use of smart phones and interactive websites, the need for this kind of content has to be growing. I’d like to hope that the production values for these videos will include well written scripts, great lighting and shooting and a professional quality voice track.
The title of his article is Why Marketers Should Take Ownership Of How-To Videos