Yikes! Had a session today – cast off my demo – where the client was ultimately not happy with the read. This has not happened for many many years – I’d say 25. At least where I knew about it anyway. There are those clients who pop in for one session and then you never hear from them again. With a large stable of regular clients and referrals, you just never really think about the possibility that someone didn’t really get what they wanted – until someone tells you.
It was a spot for a retail store – that included a list of prices and items – that needed an unpolished conversational read. After lots of direction – which can be helpful (or not) and some line reads – which can be helpful (or not) – I got the feeling – from these very nice guys – that we were on the right track. As it turns out, they were being nice…apparently it never got conversational enough and they will not be using the track.
I will be agonizing over this for a while – and hoping that it doesn’t affect my relationship with the intermediary where my demos are posted. I’ve already been assured by them that everything is fine, but it does remind me of the importance of continued training, practice and experimentation with the words on the page. The next time a VO workout is scheduled – I’ll be there – and I’ll be bringing this piece of copy with me!