Just squeaking in under the wire to get a post completed before the end of March…
I don’t know about you, but this has been a very busy month – filled with many highs and a few lows. Moments of self-doubt. Moments of reaffirmation. Moments of utter confusion. And moments of crystal clarity. Invoicing for large $$. Writing checks for large $$ for taxes.
Pretty much a normal month, I guess…but I did find myself starting a post more than once and simply abandoning it to something else, promising myself that I would return to the keyboard and write something brilliant.
Best laid plans!
So, to return to the question at hand. Is it worth keeping a blog alive if you only post once a month or so? Or will that actually be detrimental to social media standings. I don’t know the answer to that and frankly, my blog isn’t all that popular, so perhaps it will not matter in the grand Internet scheme of searchability.
And what should this particular blog be about? Who is it actually for? Is it for the media communications business as a whole, or more focused on the voiceover part of the business? There are plenty of voiceover people blogging to the voiceover community. Derek Chappell aggregates the best of these blogs – http://thevoiceofyourbusiness.com/blog/
I find that I want to pass along interesting bits of information for the media communications business. Information that will help everyone in the process to improve the way we communicate. Lately I find that I am forwarding more links to articles by other people through Twitter, and LinkedIn and Facebook groups than I am creating a blog post about it here.
Here, for example, is an article I forwarded last week – MediaPost’s Online Video Insider – http://www.mediapost.com/publications/article/221919/product-videos-boost-roi-intent-to-purchase.html.
…new data underscores the specific usefulness of product videos as a key element in a content marketing strategy. About 73% of consumers say they are more likely to purchase a product or service if they watch an informational video about it beforehand, according to Animoto, an online video creation app, that surveyed 1,000 consumers about video marketing.
I would consider this article relevant to the whole media communications industry. People want to see video. We are part of the team that makes video.
Digital media communication is not going away. That long tail keeps getting longer with more and more opportunities, but with fewer dollars attached to each opportunity. The people who will be able to capitalize on the greatest ROI for these long tail opportunities will be the one creating the most relevant and watchable content.
This takes understanding more than just the distribution medium, but how to make the best possible story emerge from that medium.
It means getting back to the basics of good storytelling – which includes both technical and artistic elements.
So, let me ponder this a bit more and see if I can come up with an answer for this blog sometime in April.