My dear friend and fellow voiceover talent Maxine Dunn had an article published on VoiceOverXtra discussing something near and dear to my heart – Cold Calling.
“Smiling and Dialing.” The act of picking up the phone and actually speaking to someone. People make a huge deal about the idea and the reality of “cold calls.” In reality – it ain’t that bad – and it can yield fabulous results.
Top message from the article:
Forget the “sales objective” training modules that lead you through a step-by-step trajectory to “get the sale.” People do business with people they know, like, and trust. So your cold call is opening the door and initiating that relationship.