There are a plethora of global media communications awards competitions, as well as many more local and regional competitions each year. Why do people enter?

Well, when they win, it could be for the marketing benefits – letting your clients and potential clients know that you produce high quality work. It could be that awards competitions touch our deep-seated need to be admired and respected by our peers. Social Media has jumped on board the award bandwagon and sites such as LinkedIn have special areas in your profile where you can list your awards.

If you know that something you have produced is truly fabulous, entering it in a competition could pay back the entry fee in PR. And if your clients are anything like my clients, they love the fact that your work for them is recognized as top notch.