Content is a woman, distribution is a man.

While I am not directly involved in content creation as a producer anymore, or on the distribution side of things, this article caught my eye because of my interest in seeing good content.

I’m pretty sure I have posted links to this guy’s article before – Ashkan Karbasfrooshan is CEO of WatchMojo.com, a producer of premium video content.

These two articles talk about online content and exclusivity and include what seems to be an accurate picture of content being a “woman” and distribution, a “man.”

He postulates…

By and large, distribution companies

–        never make any promises,

–        have no-strings-attached offerings,

–        make no commitments,

–        rarely seek exclusivity, and

–        when they do, it’s usually too good to be true.

Content owners, meanwhile,

–        enter distribution deals with expectations,

–        believe the promises they hear,

–        expect a commitment, and

–        want a guarantee.

In his second article on the same subject, he adds a third and fourth element to this […]

2017-04-20T20:45:52+00:00 November 28th, 2011|Categories: Business, Communication, Musings|Tags: , , , |

In the Online World, Context is King…

It is hard to get any work done these days because you follow links which lead to more links and suddenly you have forgotten what you went online to do in the first place, but it is almost always an interesting distraction. Sometimes pure silliness, sometimes thought provoking, sometimes good for business. I’m always looking for interesting tidbits that will help the bottom line.

One of the mantras of video has been “Content is King.” With the emergence and tsunami of online video, it may be that the context will be driving the dollars.

Today, I was reading a post from MediaPost and it led me to an article called “Context is King: How Videos are Found and Consumed Online” packed with information from a November 2006 study by Bear Stearns Cable and Satellite analyst Spencer Wang called “Why Aggregation & Context and Not (Necessarily) Content are […]