The Decline of Network TV?

A friend in the advertising biz sent me an article from the New York Times titled “The Decline of Network TV.

The big three broadcast networks are not so big anymore – and major “stars” are jumping ship over to cable. The networks are having a hard time charging more for ad rates as their ratings sink. This, as the big cable networks (USA, TNT, TBS) get money from advertising AND subscription fees – which translates to more profit.

So my question. With more and more eyeballs moving to cable coupled with the proliferation of niche channels on the cable systems – most of which run the same ads that run on the broadcast networks – do you see this affecting the budgets to make the ads?

It certainly has created more work for the time buyers! But will it affect us, as talent, postively or negatively?

2017-04-20T20:46:06+00:00 November 21st, 2009|Categories: Business, Musings, Negotiating|Tags: , , , |