Comments on: Who will decide who comes in first in the ISDN Alternative Race – talent or studio?

By: spainmediaresources

spainmediaresources — Mon, 26 May 2014 08:27:35 +0000

Reblogged this on 24H Spanish Voice Over Service and commented: Who Will Decide Who Comes In First In The ISDN Alternative Race – Talent Or Studio?

By: J.S. Gilbert

J.S. Gilbert — Sun, 25 May 2014 21:57:38 +0000

Interesting Connie. I meant multiple players, as in several different companies that provide services or products, comprising the ISDN community vs. one software or even hardware company.

But good point on the “multiple users” take. I’m not sure how “point to point” fares with VOIP, but I suppose it could be relatively easy to establish multi-point connections. It’s already being done in remote music collaboration.

AND, I don’t think that it will be the voice over community that drives a replacement for ISDN, but that it will be residual fallout from the music community, in the form of some large music collaboration tool, that will just so happen to work exquisitely for v.o. as well.

It will probably be a while from the point of acceptance by the music community to the point where it will be considered okay for mass consumption for v.o. purposes. Perhaps even being accepted by Electronic News Gathering and reporting systems prior to voice over.

Lots of different tails out there that could wag this dog.

By: connieterwilliger

connieterwilliger — Sun, 25 May 2014 17:42:17 +0000

Yes, I have ISDN sessions frequently with multiple connections. Good point. (And, yes, too on the talent being the tail of this here dog…)

By: J S Gilbert

J S Gilbert — Sun, 25 May 2014 17:36:30 +0000

The cost of the service is just a small part of it. The cost of having something screw up is far greater. Adoption of ISDN was initially pretty slow, but it established itself as a tried and true method of getting the work done, endorsed by individuals whose primary job (background and training) was in acoustics, audio engineering, etc.

And having a new learning curve and providing a relatively small company the potential of having a strangle hold on your business doesn’t sit well with most studio owners.

It may iterest you that siilar technology was implemented by ProTools quite a few years ago and it fell pretty flat on its face.

ISDN worked because a single solution existed which allowed for multiple participants. The several “solutions” available now do not allow for participation of other parties; each vying to have the edge on proprietary onwership and implementation of the solution. None of these parties (perhaps Source Connect to a degree) has truly earned the respect and trust of studio owners, producrs, ad agencies, etc.

I believe that these current alternatives will get some penetration, but will be limited to projects that can already take advantage of Skype for purposes of directing and monitoring.

Eventually a major player, most likely Google will offer a service which would stand to replace ISDN, and might involve multiple players, offering individual dashboards, plug-ins, handshaking tools, etc.

I think talent both make a mistake and are very mistaken when it comes to thoughts of driving the bus.