Talk about your work around!

Well, as I posted last week, stuff happens.

This week I started hearing a little BobCat driving up and down my alley. And when I poked my head out to see what was going on, I saw the tell-tale signs of upcoming concrete demolition. The road was covered with colorful spray painted arrows and initials detailing the underground path of gas pipes, water and sewer lines.

And a day later the truly irritating sound of a concrete cutter combined with a jack hammer – followed by large back hoes and dump trucks. Even when the concrete cutter wasn’t actually cutting, the generator truck was constantly running in the background.

I trudged down the alley yesterday to find the foreman to ask him what the “schedule” might be. Along the way, I navigated around and over large piles of dirt and was careful not to step in the new trough being gouged out along […]

2018-02-06T06:48:21+00:00August 31st, 2011|Categories: Musings, Recording, Technology|

We Interrupt This Program…

Life happens. And our work may take a back seat to whatever situation is demanding our attention.

Right now, my voiceover friends on the East Coast are battening down the hatches, shutting off their studios and hunkering down waiting for hurricane Irene to do whatever it is she is going to do. In that arbitrary way nature has, she will surprise some with a tree limb through the front porch, or an inch or two of water in the basement, or pass over with nothing more than a few small branches in the street.

Thankfully the worst is probably over now – for Irene. But something else will come along and interrupt our regularly scheduled programming.

Actually, some of life’s curve balls can be predicted and planned for – sort of. The past couple of years I took on the added responsibility of taking care of my mother. Moved her out to San […]

2018-02-06T06:48:21+00:00August 28th, 2011|Categories: Business, Musings|

Variety. Is it the Spice of the Voiceover Life?

We’ve all heard the saying “Variety is the spice of life.” What does it actually mean? I take it to mean if you do the same thing over and over you can get in a rut and perhaps ¬†ultimately get bored with what you are doing. Toss in something different and it tends to work as an energizer.

How does it apply to the voiceover business? As a voiceover performer, there are two basic schools of thought how to approach the business. Do one thing well and market that. Do a lot of things well and market all of them.

Do One Thing Well

I think this works when you have a truly unique vocal style and delivery. People come to you because of your proven record doing this type of delivery. You might be a “personality” and what they want is you – your unique style – your pacing – attitude – […]

2018-02-06T06:48:21+00:00August 23rd, 2011|Categories: Business, Marketing|Tags: , , |

Video Marketing Works – When Done Right

One of the electronic publications that I read faithfully is MediaPost’s Online Video Insider.

The latest column – Bulleted Points Miss the Point, by Jerry Bader, took me on a little trip down memory lane and at the same time gave me some very interesting facts about online video marketing.

As a video producer and scriptwriter in a former life РI spent long hours with colleagues discussing what it was we were actually supposed to be doing for the client. Guiding them to the right media for their message was what we all hoped would be the answer from the bosses. And most of the time, in most of the companies I had the pleasure to do business with Рeither full-time or as a free lancer Рwe were afforded this power.

And our job was to make sure that the client’s message was delivered to their specific […]

2018-02-06T06:48:21+00:00August 5th, 2011|Categories: Communication, Musings|