Congrats on booking the kaopectate gig. I will agree that today it often is “the voice in the head” and given that many of today’s producers are so quick to dole out line reads, it would seem that many auditions break down to a very specific sound and delivery. Today there is also a bit of luck involved. Given that auditions like the kaopectate one were sent out to quite a few talent agencies and casting services, we might assume that several reels weren’t listened to or in some cases, there may be multiple personnel from the ad agency culling through the auditions, in which case, you may be exactly what the creative director/ writer or client is looking for, but have the misfortune of having an intern going through the reel you are on and they may just not get you.

I’ve received auditions that say “non-announcery announcer” as part of the directions and then when I actually hear the spot, it turns out the announcer is VERY announcery, by anyone’s estimation.

And while on the male side, it seems that about half the auditions today reference Deniss Leary as the sound they want, it’s safe to say that most of these projects will actually use talent that don’t really sound like Dennis Leary at all.

I think what most talent fail to do when auditioning is actually read through their scripts to try and determine what the “anticipated experience” is. The product or service and style of writing should lead to a fairly obvious conclusion that leads to “Who am I?, Why am I saying this? To whom would I say this? and What is going to happen immediately after this commercial is over?”

In short it’s acting or storytellng or engaging and it takes work and dedication to one’s craft to audition well. Both of which Ms. Connie, you exemplify.

Turn in the best work you can and keep your fingers crossed.