Marketing Maxim from Maxine

My dear friend and fellow voiceover talent Maxine Dunn had an article published on VoiceOverXtra discussing something near and dear to my heart – Cold Calling.

“Smiling and Dialing.” The act of picking up the phone and actually speaking to someone. People make a huge deal about the idea and the reality of “cold calls.” In reality – it ain’t that bad – and it can yield fabulous results.

http://www.voiceoverxtra.com/article.htm?id=5kegz3y2

Top message from the article:

Forget the “sales objective” training modules that lead you through a step-by-step trajectory to “get the sale.” People do business with people they know, like, and trust. So your cold call is opening the door and initiating that relationship.
Another great point from the article – once you are on the phone with someone – DON’T MULTI-TASK! Close your Facebook page. Stop checking email. Don’t click through your MyPoints offers. Pay attention to the conversation.
Good stuff Max! Thanks for the […]

2010-07-13T13:07:28+00:00 July 13th, 2010|Categories: Business, Marketing|Tags: , , , , |

More from VOICE 2010 – Maxing out the Internet

This was one of my favorite sessions at VOICE 2010, because my good friend Peter O’Connell was on the panel – well, OK, it was filled with great information from the rest of the presenters too.

John Florian kicked it off with some of the top level statistics from the first ever survey of voice talent conducted to find out how voice actors use the internet to enhance their business. Look for detailed results in upcoming columns on VoiceOverXtra.

Peter encouraged us to focus on who we want to find us – and figure out what we want to say to them – and it ISN’T how great we are! We need to identify what sets us apart and tell them what is in it for them. We should all do a SWOT on our careers: Identify our Strengths, Weaknesses, Opportunities and Threats.

Doug Turkel came […]

Answers about casting from Rudy Gaskins

In light of my recent blog post (and subsequent article on VoiceOverXtra) about the selection process, Rudy Gaskins has some answers in his most recent article on VoiceOverXtra (Part 3).

He offers some fabulous insight in why he would select celebrity vs. working class talent. He also talks the process of selection – not the process of rejection. One question I may ask him is how many custom auditions he listens to and at what stage in his process. The article implies that he casts off the generic demos on the sites such as http://www.videovoicebank.net/.

Check it out – http://www.voiceoverxtra.com/article.htm?id=dyjk7quv

2017-04-20T20:46:05+00:00 December 21st, 2009|Categories: Auditioning|Tags: , , , , |