Eyeballs! How many eyeballs are seeing your video?

extraterristrial-eye-plant-1000pxHow do you know if the video you just created is getting seen and (probably even more important) getting the results you want? View count? Reach? Engagement?

First you have to know what you want your video to do and who you want to see it. When I was producing videos for General Dynamics, we had to be the sanity check for so many of our internal clients who came down to our “hidden film factory” wanting a video. After a detailed conversation to establish the what and the who, many times the client didn’t actually need a video to get their message to their particular audience. But when a video was produced, we spent a lot of our pre-production time hashing out these details.

This was in a time period before the Internet, so collecting data on the effectiveness of  the video (or film) […]

2017-04-20T20:45:39+00:00 December 12th, 2015|Categories: Business, Marketing|Tags: , , , |

Ask a Busy Person – They Tend to Say Yes

No matter how busy I am, I seem to find time to say yes to people. Actually, as I get older and time starts looking shorter, I’ve actually begun to learn how to say no, and I do use the word – mostly on the business side of things – when I can see that the ROI isn’t really going to pay off.

But when it comes to the stuff that isn’t work related, I do say yes a lot – maybe even if I don’t REALLY have the time. STOP THAT! I have the time. I don’t have kids or grand kids. I have cats. My niece is an adult. Some stuff simply won’t get done – like defrosting the ice maker. And cleaning up the mess behind the garage. But, in the grand plan – for things that really matter – I have the time!

So a few weeks ago, […]

FaffCon 4 is History, but the Memories Linger On

It has been two weeks now since FaffCon 4 in Ventura. A day doesn’t go by that I don’t have some sort of memory pop into my head. Starting with Thursday night helping Pam and Lauren write questions on blow up soccer balls. We got so good at the task that we actually did more than we needed to. We laughed a lot in the process – which is something that a lot of us did a lot during the weekend.

One of the most amusing memories was the debate over what color walkie-talkies went to whom. The sunglasses decided it.

Pam, Lauren, Eric and Amy pick out just the right color walkie-talkie

Later in the evening, I met up with a few of the early arrivals in the hotel bar – hugs all […]

2017-04-20T20:45:49+00:00 April 9th, 2012|Categories: Musings|Tags: , , , |

The Long Tail Keeps Getting Longer

The amount of work in media communications continues to grow. Most of it in the long tail where the dollars are not as high, so in order to build a business and stay in business, you need lots of business. The number of people wanting to jump into the business continues to expand as well. So in order to compete and grab the business, producers need to find those areas where they can produce good quality media at a reasonable price point.

Neil Perry, president of Poptent, formerly with McDonald’s in a number of key positions and a VP of marketing at Monster.com, just posted an article on MediaPost’s Online Video Insider that showcases an under-videofied (I just made that up to go with the word video-izing that he used) area for media communications producers. Video manuals.

People are […]

Blogs and Blog Stats

I have been a bit busy the past few weeks – not counting a trip to New York for the VO Mixer that Erik and Lindsey threw this past weekend – and have not updated my personal blog in the past week or so. I have been on my class blog, because I post homework assignments there.

In checking stats for this blog a moment ago, I noticed that I didn’t have ANY hits at all on November 28th. And only a few here and there in the days since.

It begs the question of why do I blog at all if no one (or very few are reading) it. Perhaps I will re-evaluate who I am blogging for or how I am promoting my posts.

Mostly I write the blog because I like to write. But for a blog to be seen, the writing must be a bit more consistent – and promoted […]

Sense of Direction

I remember a session very early on in my career where I was just NOT producing what the director wanted. It was a horrible experience – and I was dismissed knowing that I had not been able to understand and deliver. I knew this because I heard the producer on the phone with my agent asking if she had to pay for me. Really horrible experience.

 A few years later, I was in a session with 6 producers – each offering different bits of “advice” for the read – and was able to find the “right” read that satisfied them all. Was it simply my added years of experience? Are there any standard words of advice that veteran voice talent can offer a director to help the session run more smoothly with successful results when all is said and done?

My friend and fellow VO talent Peter O’Connell sent a link […]

Paul Strikwerda Bursts the Audition Bubble

Paul is one of my favorite bloggers. He can stir up the pot a bit at times, which is fun. But usually, he has something brilliant to say about the business.

I’ve been ruminating on auditions lately. About the fact that I haven’t auditioned so much as I have since we moved into a remote casting era. But what I didn’t say (and that Paul says so well in his latest blog post), is that I am extremely picky about what I audition for. I checked my “stats” for the past 6 months at Voice123. I have deleted more than 1050 audition opportunities – and sent in auditions for about 75. Number of actual jobs? Very few from V123. Same basic ratio at Voices.com, but with far fewer audition opportunities.

http://nethervoice.com/nethervoice/2010/02/24/bursting-the-audition-bubble/

Something I talk to my introductory students about is learning to practice so that you actually improve – and not build […]

2017-04-20T20:46:02+00:00 February 24th, 2010|Categories: Marketing|Tags: , , , |

Getting the Right Results from a Voiceover Session

(Updated June 24, 2015)

Professional video and multimedia producers know there is a lot more involved in a successful voiceover than simply recording the voice and slapping it into a time line. You need to connect and communicate with the audience.

Picking the right “talent”
The process starts with the initial selection of the voice talent for a particular project.

Start early and try not to scrimp on the budget for the talent. You want a voice that will be able to get the “right” read in the shortest amount of time. If you have questions about what to budget for talent for a particular project, make a few phone calls (to another producer, to talent you respect or best yet, a talent agent) and see what the going rate should be. You can usually find someone to do the job for practically nothing, but very often what you end up paying in extra studio time to […]