This business is not about your voice. It is about knowing where you fit – what you have to sell. It is about having a demo that showcases this effectively. And it is about finding the people who want to buy what you have to sell. That’s called Marketing!

But in reality, you are not really selling. Your goal with marketing is to know your customer so well that your services sell themselves. Marketing is about understanding what you do and what your potential customer wants. It is about bringing your “product” to this market (in this case your commercial demo to people who make commercials, or your narration demo, or your promo demo, or your animation demo, etc.). It is about finding new products for new markets.

Marketing is your strategy and includes a whole bunch of activities:

• Business Development – Wikipedia defines this as techniques and responsibilities which aim at gaining new customers […]