referrals – Connie Terwilliger

Marketing. It’s part of the job.

Most small businesses struggle with balancing time. How much time you spend working vs. how much time you spend seeking the work. There is no magic formula, but you have to be aware of the fact that no matter how talented you are, if no one knows about it, you won’t have a business very long.

That means marketing what you have to sell to the people who want to buy it.

Putting up a website and just hoping people find you is simply not going to happen. My business is global and as each day passes and more and more people buy domain names and throw up websites, it becomes harder and harder to get the right eyes on you and what you offer. Even if you throw a lot of money into SEO, there are larger companies out there using the […]

Do you know someone who you can recommend?

For some reason a lot of people ask me if I know people. Do I know someone who could produce this – crew that – voice this. The answer is usually yes, but referrals are a tricky thing. There is time involved. And reputations at stake. On both sides! Actually on all three sides. The Asker, me, and the person I refer. Referrals can be a wonderful thing, but you have to be careful.

When I was producing and writing corporate media full-time, I was often asked if I could recommend people to either write a project or produce something. If I wasn’t available to do the writing project myself, I had to spend quite a bit of time evaluating the person/company needing the script and then searching my memory and Rolodex for someone who I felt might be compatible. The last thing you would want is to […]