We’ve all heard the saying “Variety is the spice of life.” What does it actually mean? I take it to mean if you do the same thing over and over you can get in a rut and perhaps ultimately get bored with what you are doing. Toss in something different and it tends to work as an energizer.
How does it apply to the voiceover business? As a voiceover performer, there are two basic schools of thought how to approach the business. Do one thing well and market that. Do a lot of things well and market all of them.
Do One Thing Well
I think this works when you have a truly unique vocal style and delivery. People come to you because of your proven record doing this type of delivery. You might be a “personality” and what they want is you – your unique style – your pacing – attitude – […]