My dear friend and fellow voiceover talent Maxine Dunn had an article published on VoiceOverXtra discussing something near and dear to my heart – Cold Calling.
“Smiling and Dialing.” The act of picking up the phone and actually speaking to someone. People make a huge deal about the idea and the reality of “cold calls.” In reality – it ain’t that bad – and it can yield fabulous results.
Top message from the article:
Forget the “sales objective” training modules that lead you through a step-by-step trajectory to “get the sale.” People do business with people they know, like, and trust. So your cold call is opening the door and initiating that relationship.
Was at a San Diego MCA-I meeting tonight at Phil Ferrari’s studio – the annual NAB wrap-up meeting with stories from members who attended and presentations from the top vendors in the industry talking about their new toys.
3-D is the happening thing apparently. So be prepared, you will need to buy another new TV very shortly.
We had Panasonic, JVC and Sony there with new equipment to show off – and lots of door prizes…not just from the big three, but from our local suppliers (I will add them as I confirm who contributed – Video Gear for sure) and some of our members as well. Luke and Mark always pick up a couple of hum-busters (Empire State Filters) to donate to the door prize pool.
I won some fabulous ear buds from JVC – Marshmallow stereo headphone – and a very cool black ball […]
Over the years my local work has dropped way off. Luckily for my continued mortgage payments, work outside the market has and continues to increase. My website placement on the web is a great part of this, as well as direct target marketing, social media, various “agents” around the world and the introduction of pay-to-play websites.
My face-to-face marketing efforts had pretty much dwindled down to monthly MCA-I meetings where I would have the word Voice Talent written under my name on my stick on name tag. That is usually the extent of my “sell” at these meetings – primarily because most of them think that they can’t afford me. I should probably try to change that impression somehow. Or maybe they are right. But I should open the conversation.
But after a rather disappointing 2009 economically, where my electronic marketing efforts were dramatically reduced due to an increase in personal time […]
Forgot to update the Source-Connect saga. Followed the detailed instructions on the Source-Connect website about how to configure the ports and “voila” so simple even a cave man could do it.
Now I am going through the Source-Connect data base to say hello to folks who might be interested in knowing that it is up and running.
Most of the people who have it are either talent or audio studios – neither of which are the best for pin-point marketing, but certainly the contacts are great networking – which ultimately pays off.