MCA-I (formerly ITVA) Fades to Black

MCA-I logoMCA-I (and before the name change – ITVA) has been one of my tribes for a very long time. I was working full-time at General Dynamics in the film and video department when my boss, Scott Crist, told me I should join. So, I did. And through the years, I was active on the local board in pretty much every position, including several years acting as chapter coordinator until a new crop of leaders took over. At that point, I moved to the national board and again did nearly all of the positions, including President of the association.

By that time, the association had started it’s decline. And so, after many years of declining membership and sponsorship dollars, on August 11, 2016 the Board of Directors of Media Communication Association-International (MCA-I) voted to dissolve the 47-year old association, effective immediately.

A little history. MCA-I […]

2017-04-20T20:45:38+00:00 August 21st, 2016|Categories: Announcements, Business|Tags: , , , , |

Do You Have a Digital Media Production Tribe?

MCA-I logoMany years ago when ITVA changed their name to MCA-I – people just didn’t know what to do. The new name was hard to say for one thing. And the change happened at a time when technology was evolving and the business climate was changing. It created sort of a perfect storm that sent the association into turmoil. Something not unique to MCA-I – many associations have been feeling the effects.

While MCA-I is still alive (www.mca-i.org), and remains strong in scattered chapters around the US, it is in regrowth mode.

The name MCA-I is still a mouthful to this day. Back then we tried to find a way to make it easier to say – so a few of us dubbed ourselves the “McEye” Tribe. That was the phonetic pronunciation. While it never really caught on, it worked […]

2017-04-20T20:45:39+00:00 February 25th, 2016|Categories: Announcements, Business, Life, Marketing|Tags: , , , |

Door Prizes are Cool!

Was at a San Diego MCA-I meeting tonight at Phil Ferrari’s studio – the annual NAB wrap-up meeting with stories from members who attended and presentations from the top vendors in the industry talking about their new toys.

3-D is the happening thing apparently. So be prepared, you will need to buy another new TV very shortly.

We had Panasonic, JVC and Sony there with new equipment to show off – and lots of door prizes…not just from the big three, but from our local suppliers (I will add them as I confirm who contributed – Video Gear for sure) and some of our members as well. Luke and Mark always pick up a couple of hum-busters (Empire State Filters) to donate to the door prize pool.

I won some fabulous ear buds from JVC – Marshmallow stereo headphone – and a very cool black ball […]

2017-04-20T20:46:01+00:00 April 28th, 2010|Categories: Business, Marketing|Tags: , , , , , , , |

The Power of the Ping

My goodness. I pinged Facebook, LinkedIn, Plaxo and MySpace about my new website and blog yesterday and in less than 18 minutes I had a dozen hits to the new blog. From zero to 30 in one day.

OK, that may not seem like all that many hits, but the immediacy of the response is what is amazing. Many many many of us are addicted to technology.

I read an article yesterday (I must remember to copy and paste the links for blog use!) about email – and making the leap – social media addiction. Ever since getting a BlackBerry, I find that I spend a little less time in my office in front of the main computer tower, but I have that phone with me everywhere. I have seen the signs of email addiction for quite a while now.

  • I respond instantly to email
  • I check every few minutes to see if new mail […]
2017-04-20T20:46:09+00:00 July 18th, 2009|Categories: Communication|Tags: , , , |