Source-Connect Ports are in Order

Forgot to update the Source-Connect saga. Followed the detailed instructions on the Source-Connect website about how to configure the ports and “voila” so simple even a cave man could do it.

Now I am going through the Source-Connect data base to say hello to folks who might be interested in knowing that it is up and running.

Most of the people who have it are either talent or audio studios – neither of which are the best for pin-point marketing, but certainly the contacts are great networking – which ultimately pays off.

2010-03-03T17:07:20+00:00 March 3rd, 2010|Categories: Marketing, Technology|Tags: , , |

Create Your Own “Luck”

I just have to pass along the great story told by Janet Ault, in the latest edition of VoiceOverXtra! Janet is a voice-over professional based in Scottsdale, AZ. If you are not perusing the business sections of your local papers, or reading a Business Journal if you have one in your town, or subscribing to online enewsletters that promote new businesses, account executives moving from agency to agency, etc, then you are missing out on potential new business. 

Janet landed a new account by being pro-active – proving that you create your own luck by having the right tools and finding the opportunity to showcase them. What makes this story a bit more unique is that it happened so quickly. In about a week, she went from finding a “lead” to landing a rather lucrative spokesperson job.

Read the whole article here – http://www.voiceoverxtra.com/article.htm?id=5i15kwkt

2017-04-20T20:46:05+00:00 January 5th, 2010|Categories: Business, Marketing|Tags: , , , , |

More on the Business of VO

I read a lot of message boards and user groups focused on the voiceover biz. One of them is the Yahoo Voiceover Newsgroup and a recent thread has been about some of the many changes facing the – well, pretty much ANY business these days.

Combine the economy woes with the changes that the Internet brings every day and you have a lot of old-timers scrambling to make the new world of voiceover work for them. You also have more and more who want to break into the business lured by promises of easy money just for talking. It takes a lot more than just talent…

Here are a couple of paragraphs of sage advice from Jennifer Vaughn.

Talent doesn’t take the front seat in any successful business.  A successful business requires a savvy business person who is knowledgeable in all the elements required to make a business profitable.  That […]

2017-04-20T20:46:05+00:00 December 22nd, 2009|Categories: Business|Tags: , , , , , |

Plan for your services to sell themselves…

This business is not about your voice. It is about knowing where you fit – what you have to sell. It is about having a demo that showcases this effectively. And it is about finding the people who want to buy what you have to sell. That’s called Marketing!

But in reality, you are not really selling. Your goal with marketing is to know your customer so well that your services sell themselves. Marketing is about understanding what you do and what your potential customer wants. It is about bringing your “product” to this market (in this case your commercial demo to people who make commercials, or your narration demo, or your promo demo, or your animation demo, etc.). It is about finding new products for new markets.

Marketing is your strategy and includes a whole bunch of activities:

  • Business Development – Wikipedia defines this as techniques and responsibilities which aim at gaining new customers […]
2009-11-12T14:10:53+00:00 November 12th, 2009|Categories: Business, Marketing|Tags: , , , |

Evolve or Die…

Yes – it’s true – we must evolve or we will go out of business. I’ve used that phrase before (Evolve or Die) when discussing the changes that the performer’s unions need to make in order to survive, but it is also the premise of today’s Voice Over Today electronic newsletter published by Edge Studio. 

TO SUBSCRIBE: send a blank email to:  VoiceOverToday-on@edgestudio.com

They highlighted four areas that will cause you to lose clients. This is a message every voice talent (beginner or pro) should think about. Most of the folks I know do think about these Four Points, but it never hurts to have a reminder. So see below for the article – written by Edge Studio. 

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**Vocal Delivery: ARE YOU NO LONGER TRAINING?

Story: A while ago, one of our clients hired a student we had just trained to narrate a large series of videos.  They loved his voice. Recently we hired him back to […]

2017-04-20T20:46:06+00:00 September 30th, 2009|Categories: Business, Marketing, Teaching, Technology|Tags: , , , , , |

When is it just plain irritating…

Something came up on a VO forum the other day and it has been on my mind ever since. With everyone trying to find something interesting to post on Twitter, Facebook, LinkedIn, Plaxo, MySpace, their blogs – when does it cross over from pertinent, interesting, amusing to just blatant self-promotion? Actually, you find a lot of people hawking their wares who will never be interesting or amusing.

Think about your experiences in real-life face-to-face situations where you walk into a room and instantly move away from the really irritating person who you know is going to talk your ear off about themselves and how you should hire them for something. You don’t like it there, why should it be any different online.

I’m going to grab another cup of coffee – I need to put on my thinking cap before going online to update my status. Want to contribute something pertinent, valuable, […]

2017-04-20T20:46:08+00:00 August 19th, 2009|Categories: Marketing|Tags: , , |

Made a new website this week

I had a long conversation with a career coach this week and was inspired to redo my website. My last site was pretty packed with information (much of it not really related to earning money) and in effect tried to do far too much.

The new site is cleaner and more focused on marketing me as a talent. As a talent working the higher paying jobs. At least I hope it is. It’s probably still got a few bugs to check, but I got on a roll and managed to design and create it in a relatively short period of time.

New website

 The basic design is from a background collection from Digital Juice. The inner pages were created using the colors and basic idea of the circles and lines. I wanted to keep a lot of text on the inner pages. There are some little issues and […]

2017-04-20T20:46:10+00:00 July 16th, 2009|Categories: Marketing|Tags: , , , |