The Long Tail Keeps Getting Longer

The amount of work in media communications continues to grow. Most of it in the long tail where the dollars are not as high, so in order to build a business and stay in business, you need lots of business. The number of people wanting to jump into the business continues to expand as well. So in order to compete and grab the business, producers need to find those areas where they can produce good quality media at a reasonable price point.

Neil Perry, president of Poptent, formerly with McDonald’s in a number of key positions and a VP of marketing at Monster.com, just posted an article on MediaPost’s Online Video Insider that showcases an under-videofied (I just made that up to go with the word video-izing that he used) area for media communications producers. Video manuals.

People are […]

2018-02-06T06:48:20+00:00October 19th, 2011|Categories: Business, Marketing|Tags: , , , , , , , |
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VO – Just Part of the Total Package

Any video production is a team effort and there are times when all of the elements work so well together, you need to show it off.

I did the VO for this spot produced by the Arthur Agency for New Life Weight Loss Center at Herrin Hospital in Ohio. I give it a thumbs up on creative and execution!

2018-02-06T06:48:20+00:00October 5th, 2011|Categories: Announcements, Recording|Tags: , , , , |
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Working Class Jill Meets Super Stars (sort of)

As a working class voiceoverist* plying my trade, I rarely get to rub producers with top name talent. By that I mean, I don’t often get to work with producers who are in the habit of hiring big time celebrities. That doesn’t happen much in my neck of the woods.

But a couple of times in the past few months, I have had “new to me” producers (who have found me on the net using a search engine, or who have heard my audition through a P2P site) use my name in the same sentence with some very well known voiceover actors.

I heard from a producer who pulled me from around 20 auditions to voice his project. Well, at least the initial showing of his project. He also has a call into (insert name of very famous actor/voice guy with gravitas) to see if he is interested in the project. I’ll […]

2018-02-06T06:48:33+00:00July 7th, 2011|Categories: Marketing, Musings|Tags: , , , |
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Mixing Business with Pleasure

So, this trip to Europe that I just took – two weeks traveling around Germany, Austria, Italy and Switzerland – was part pleasure and part business. I was visiting my brother in Munich, but was headed to Italy to meet with a client. My mic and pre-amp were not on my packing list, because I knew I was going to be traveling quite a bit, and didn’t think I would have time for jobs or auditions.

As it turns out (see earlier post), my brother’s practice room was actually a sound booth, so I could have worked while I was in Munich – and a good audition did appear in the In Box. But there was a lot so see and do there before I headed off to Italy to meet my business associate.

I did check for jobs and auditions each day – had a loaner BlackBerry with global service – and was able to postpone most of […]

2018-02-06T06:48:39+00:00July 2nd, 2010|Categories: Business, Marketing, Recording|Tags: , , , |
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