Predicting The Hot New Flavors of Video Advertising

ChangesNo one can predict the future. Well, a few people have correctly predicted the future. In 1909 Nikola Tesla predicted that we would be carrying personal wireless devices. But in general it is interesting and frequently amusing to read predictions from 100 years ago – even predictions from 10 years ago. And the way technology is changing – even trying to predict what will be happening a year from now is daunting.

The best you can do is study what is happening now and try to respond as quickly as possible to try to ride the wave and then keep checking for the next wave. For example, video advertising. Will it be short and sweet (like a “vine”) or more traditional or will it go for the interactive approach.

We can see that video is not going away – so […]

2017-04-20T20:45:40+00:00 August 21st, 2015|Categories: Advertising, Business, Technology|Tags: , |

Are You Hopping Mad about Auto Hop?

So the latest invention in the quest by people to skip the very thing that keeps their TV programs on the air is an ad eraser embedded in new digital video recorders sold by Dish Network. Just turn on Auto Hop and ads automatically vanish. TiVo on steroids.

Here’s an article in the New York Times that goes into more detail.

So, how do I feel about that – as a voice talent whose income includes payment for doing announcing for TV Commercials? In some ways, a lot like the chief executive of CBS who wonders how he will produce shows like “CSI” without the support of the advertisers running the commercials. Or maybe a bit like News Corporation who has decided not to run Dish’s DVR ads.

Everyone in the chain is trying to figure out how to snag the eyeballs (and dollars) of the consumers. Consumers […]

2017-04-20T20:45:49+00:00 May 17th, 2012|Categories: Business, Musings, Technology|Tags: , , , , , , |

Another of my favorite MediaPost Pubs: Out to Launch

Want to see some of the most interesting, clever, stylish or funny of the new ads (mostly video, but some print too) being produced around the world? They are even including a random iPhone app of the week (what about my droid app of the week?).

Sign up to get Out to Launch – another of the multitude of enewsletters published by MediaPost.

This week they are showcasing spots for Orbitz which are pretty funny, Tetley Tea from an Australian firm, and Jagermeister’s first ad in the US. Just wish my internet connection was faster! Takes a while to download and play them.

2017-04-20T20:45:49+00:00 May 10th, 2012|Categories: Communication, Musings|Tags: , , , |