advertising – Connie Terwilliger

Getting Ready to Do a Video Campaign?

The latest MediaPost “Video Insider” arrived in my In Box today with an interesting article about when to send out a video campaign for maximum exposure.

Of course, a whole LOT of things affect when you should launch a campaign, including what you are promoting and how much money you have to promote it.

They cited a couple of case studies that did very well by avoiding the big seasonal crushes like Thanksgiving and Christmas. BarkBox and KFC. But they also pointed out that you need to keep in mind that there are other “big” holidays that clutter the advertising landscape, like Valentines’ Day, Super Bowl, Mother’s Day, etc.

The also suggest – if you don’t have deep pockets – saving up and doing a big splash!

Read the whole article here >>>

And if you want to see what holidays are coming […]

The Decline of Network TV?

A friend in the advertising biz sent me an article from the New York Times titled “The Decline of Network TV.”

The big three broadcast networks are not so big anymore – and major “stars” are jumping ship over to cable. The networks are having a hard time charging more for ad rates as their ratings sink. This, as the big cable networks (USA, TNT, TBS) get money from advertising AND subscription fees – which translates to more profit.

So my question. With more and more eyeballs moving to cable coupled with the proliferation of niche channels on the cable systems – most of which run the same ads that run on the broadcast networks – do you see this affecting the budgets to make the ads?

It certainly has created more work for the time buyers! But will it affect us, as talent, postively or negatively?