Spread the word! Think about usage!

One of my favorite enewsletters comes from the plethora of enewsletters published each day by MediaPost. If I subscribed to them all, I would probably go mad.

This one is called Online Video Daily and today the top story was a VidBlog by Daisy Whitney titled:

Managing Online Video and TV Campaigns: Tips from Production to Talent Rights

The part of that headline that caught my eye and prompted me to click through was the “…to Talent Rights” part.

As we struggle each day to keep rates to a level where we can continue to make a living in this business, it is refreshing to see people advocating for payment for additional usage. Of course, the resource for the article is Extreme Reach, a group that specializes in all things related to delivering and managing video advertising and is used to using Union […]

2017-04-20T20:45:49+00:00 May 7th, 2012|Categories: Business, Marketing, Negotiating|

Too Busy to Blog?

OK, so my last post was about how busy people can usually find time to do something else. But at some point, things have to take a back seat. And the past few weeks, the blog took the hit.

And not because I was so busy I couldn’t actually find the time to sit here and bash out a couple hundred words. No, it all comes down to balance.

At what point in our lives do we realize that it is not all about work? Some people learn this fairly early in life. In my case, I am starting to feel like I missed so many opportunities. My life has been consumed with keeping busy doing things that in some way improved my career.

Personal relationships suffered from neglect. My plants certainly suffered. The house was alternately clean – or not – depending on if there was extra in the budget to bring in […]

2017-04-20T20:45:49+00:00 May 4th, 2012|Categories: Marketing|

Study the trends, reflect on the past. Do we want to repeat history?

Spanish philosopher George Santayana (1863-1952) said, in The Life of Reason (5 volumes, 1905-6) – “Those who cannot remember the past are condemned to repeat it.”

Well, I guess that depends on how you feel about the past. In some cases, we must not repeat it, and without getting political, we really do need to be vigilant about remembering the past. There are some recent signs that people are forgetting.

If you want to study up and philosophize on our voiceover past, I ran across a post on the Comprehensive Technical Group’s blog that highlights the  Duke University digital library of vintage television commercials. They go back some three decades, from the 1950s to the 1980s.

Some of the early spots are worth looking at again. It truly was a different time. Here is a spot for Ansco film – with a jingle, an […]

And Another Thing about FaffCon…

Full disclosure – I am not only a Founding Faffer and a Frequent Faffer, I am a Fanatic Faffer, so I have been part of the wonderful team helping Amy get things organized from soup to nuts.

Part of that team is all of the wonderful sponsors – without their support, FaffCon would simply be too expensive for most people.

Sure, educational conferences such as FaffCon are tax deductions, but you have to actually spend the money in order to get the deductions and there are limits to what pencils out.

So, many many many thanks to our incredible group of supporters. My friend Peter O’Connell (voice talent, bon vivant and also a Frequent Faffer) was part of the team making calls to potential sponsors as well as following up with the many sponsors who simply contacted us and said they wanted to support FaffCon. We […]

2017-04-20T20:45:50+00:00 March 11th, 2012|Categories: Announcements, Business, Marketing|Tags: , |

In Between Sessions

I wish I could say that I was so busy that I had back to back sessions every day and had to squeeze in the bookkeeping, marketing and plant watering. Well, I’m busy enough that I make a living doing this voiceover stuff without the back-to-back sessions. And even if I don’t have projects stacked up waiting, I still have a hard time getting all the other stuff done. But there is simply no way I can actually organize a day with any strict rules on when I am going to do anything.

The day started out like a typical Tuesday. Walk down to the coffee shop for my 7-8 AM solve the world’s problems group, but the phone rang and I had to race back home to get the car to drive out to my mom’s Assisted Living Community to call off the Paramedics. You would think after 7 months […]

Happy St. Valentine’s Day Massacre!

I couldn’t help myself, I had to send out a press release announcing the opening of the Mob Museum in Las Vegas, because it includes a couple of videos narrated by myself and my friend Scott Gentle. Both videos were created by Northern Light Productions out of Massachusetts and are examples of what good video should be – from the visuals, to the editing, to the sound.

I had the good fortune to narrate a longer documentary produced by Northern Light Productions called “Weapons of Mass Disruption,” which tells the more than a little disturbing story of cyber warfare. The script was superb and such a pleasure to read.

Anyway, here is the release about the work we did for the Mob Museum. I can hardly wait until my April […]

The P2P Balancing Act – Do they pay off?

Some questions were raised recently on one of the social networking sites in my chain about the Pay to Play sites and if they are worth it. I think Online Voiceover Casting Sites are still evolving and will be part of our permanent way of doing things, so figuring out how to make them work is probably a good idea.

Do these sites really produce money for the talent? Well, your mileage may vary, but yes, there is money in them thar electrons. I get work.

I pay for a few of them at this point. Voice123 and eLearning Voices would be the ones that seem to work best for me. Voice 123 is the broad brush and eLearning Voices is the precision instrument.

I have more than several repeat clients now from P2P sites. But, I will say that I am very very picky about what I will audition for. It is […]

2017-04-20T20:45:51+00:00 February 2nd, 2012|Categories: Auditioning, Business, Marketing|Tags: , , , |

Nurturing the Garden

In my part of the world, the climate allows me to have a garden all year long. Right now I have lettuce, an eggplant, some tomatoes and a perpetual red Swiss Chard that has been growing for about 2 years now.

But a winter garden requires more attention than a summer garden. In fact, it is a mess right now! The lettuce is starting to get a little nibbled and brown at the edges and has never really grown to expectations. For some reason the little purple flowers on the eggplant have not produced anything. It is sturdy, but barren. The tomato vine is brown and the actual fruit gets to a certain redness and then stops. The Swiss Chard seems to bounce back with just a little water…but the size of the leaves get smaller and smaller. Don’t even look at my banana trees, it is simply not banana tree […]

2017-04-20T20:45:51+00:00 January 15th, 2012|Categories: Business, Marketing, Musings|Tags: , , |

What will the future bring for video?

Humans frequently predict the future. It helps us plan for a rainy day. We think it helps us know what should we look out for that will ensure we keep moving forward toward our ultimate goals – whatever they may be.

It is very interesting to look back at predictions to see what the soothsayers said and what actually happened. This reading is sobering, amusing, thought provoking and sometimes just plain silly.

I found a website with 20 predictions that we are still waiting for – like the flying car and weather control.

http://www.manolith.com/2009/07/30/pending-future-technologies/

And to me an even more interesting website with 100 predictions from 1900 – including that there will be no C, X or Q in our everyday language.

http://blog.longnow.org/2007/04/18/100-year-old-predictions-from-1900/

So what is next for video – or more specifically video commerce? Justin Foster just posted a piece on MediaPost. He is co-founder and Vice President of Market Development for video commerce […]

Be Picky!

I pay to play on Voice123. And as each month passes, I am more and more picky about the time I spend auditioning. And yet, I am still auditioning a bit more than all Voice123 Premium Subscribers that also speak English – North American.

I just counted up the auditions I’ve done in the past 6 months…63 auditions. I think I’ve had 2 bookings – could be more, I’d have to do a little database research. A lot of Finalist rankings, but the phone hasn’t rung yet with the gig – and maybe never will. Too soon to tell on some of them and relationships are bubbling I am sure.

Frankly I would be thrilled to have 10 auditions a month from my agents. I’m up to about 8 per month with one agent and the others? Not even close. Of course, I do get booked through agents without auditioning, which is […]

2017-04-20T20:45:52+00:00 December 9th, 2011|Categories: Auditioning, Marketing, Musings, Negotiating|