The Irony of ISDN’s Inevitable Demise

cdqprimatwThe ISDN world is contracting because of changing technology. Eventually, there will be no more ISDN. In some parts of the US, there already is no more ISDN. But it isn’t dead yet.

I have researched most of the other professional options available and have signed up and paid for some other technology that allows me to connect to studios with them doing the recording – much like what happens when I use my ISDN lines. Source-Connect, ipDTL and ConnectionOpen is what I have now. (Click here for the list I created of most of the options.)

There are others that require additional hardware codecs similar to ISDN and are in fact made by the companies who provide ISDN codecs. But, at the moment, none of the companies that I work with have ever mentioned that they will be switching to those […]

2017-04-20T20:45:37+00:00 December 3rd, 2016|Categories: Business, Marketing, Technology|

Getting Ready to Do a Video Campaign?

CalendarThe latest MediaPost “Video Insider” arrived in my In Box today with an interesting article about when to send out a video campaign for maximum exposure.

Of course, a whole LOT of things affect when you should launch a campaign, including what you are promoting and how much money you have to promote it.

They cited a couple of case studies that did very well by avoiding the big seasonal crushes like Thanksgiving and Christmas. BarkBox and KFC. But they also pointed out that you need to keep in mind that there are other “big” holidays that clutter the advertising landscape, like Valentines’ Day, Super Bowl, Mother’s Day, etc.

The also suggest – if you don’t have deep pockets – saving up and doing a big splash!

Read the whole article here >>>

And if you want to see what holidays are coming […]

2017-04-20T20:45:38+00:00 June 1st, 2016|Categories: Advertising, Business, Marketing|Tags: , , |

You’ll be hearing from me…sometime…I promise!

CRMThe quest for a workable Customer Relationship Management (CRM) software continues. I don’t know about you, but I am having a heck of time finding one that is simple and integrates easily with my workflow.

Remember FilemakerPro? I used that for a while back in the day. Spent hours creating custom forms and fields to manage my free lance producing / writing / talent business. It was complicated and pretty much stand alone. But then I took a full-time job and the free lance gigs were sidelined for about 9 years. When I got back into the free lance side of things, the world had changed and new easier (?) and free CRM options were dangled in front of me.

I tried Outlook Business Contacts for a while, but during a software update, the functionality disappeared, so I muddled along sorting email into folders […]

2017-04-20T20:45:38+00:00 May 8th, 2016|Categories: Business, Marketing, Musings|Tags: , , , , |

I’ll take mine with a side of Convenience, please…

42nd Street MenuOne of the things I’ve learned over the years is that when I make something easier for my clients it usually pays off.

Convenience is defined as something that saves or simplifies work – or adds to one’s ease or comfort. 

I make it as convenient as possible to do business with me. My website has demos up front and center on the home page of my website. I have contact information on each page. There are links to more demos and hopefully enough information about who I am and what I do to help them take a chance on my voiceover work. After that, it is up to me to provide value.

We love convenience. Savvy business people have always known that people will pay a […]

2017-04-20T20:45:38+00:00 April 8th, 2016|Categories: Business, Marketing|Tags: , , |

Do You Have a Digital Media Production Tribe?

MCA-I logoMany years ago when ITVA changed their name to MCA-I – people just didn’t know what to do. The new name was hard to say for one thing. And the change happened at a time when technology was evolving and the business climate was changing. It created sort of a perfect storm that sent the association into turmoil. Something not unique to MCA-I – many associations have been feeling the effects.

While MCA-I is still alive (www.mca-i.org), and remains strong in scattered chapters around the US, it is in regrowth mode.

The name MCA-I is still a mouthful to this day. Back then we tried to find a way to make it easier to say – so a few of us dubbed ourselves the “McEye” Tribe. That was the phonetic pronunciation. While it never really caught on, it worked […]

2017-04-20T20:45:39+00:00 February 25th, 2016|Categories: Announcements, Business, Life, Marketing|Tags: , , , |

Facebook as another top distribution channel for video ads

FacebookPage_videoJust ran across an article discussing how to use Facebook as another area of distribution and why you should consider it. Apparently YouTube is still the king, but Facebook is gaining ground.

The folks at ReelSEO make the case for advertisers to use multiple sources with YouTube first and Facebook second. What strikes me is how complicated it is for advertisers to find any common way of analyzing the results. The technology is changing so fast that each new iteration brings new tracking metrics and ways of paying for your ads – clicks, time spent watching, what constitutes a view so that you know what you are going to be charged, etc. This article has links to explanations of current methods.

But the bulk of the article is on how to maximize the effectiveness of your video ads for Facebook.

Their first […]

2017-04-20T20:45:39+00:00 February 4th, 2016|Categories: Advertising, Announcements, Business, Marketing, Technology|Tags: |

Eyeballs! How many eyeballs are seeing your video?

extraterristrial-eye-plant-1000pxHow do you know if the video you just created is getting seen and (probably even more important) getting the results you want? View count? Reach? Engagement?

First you have to know what you want your video to do and who you want to see it. When I was producing videos for General Dynamics, we had to be the sanity check for so many of our internal clients who came down to our “hidden film factory” wanting a video. After a detailed conversation to establish the what and the who, many times the client didn’t actually need a video to get their message to their particular audience. But when a video was produced, we spent a lot of our pre-production time hashing out these details.

This was in a time period before the Internet, so collecting data on the effectiveness of  the video (or film) […]

2017-04-20T20:45:39+00:00 December 12th, 2015|Categories: Business, Marketing|Tags: , , , |

Careful What You Ask For

WoVo logo WoVo is an association of voiceover professionals (both union and non-union) seeking to inform and educate about best practices, standards for ethical conduct and professional expertise. It has an online casting engine that features ONLY vetted professional voices, unlike the company being discussed in this blog post.

Remember the commercial actors strike in 2000? Pay-per-Play was one of the big things the union was asking for. The business has never really been the same.

According to a white paper published by Villanova University the convergence of TV and the Internet was the “core” issue. The unions were aware of the technical tsunami approaching, that the distribution of the content was forever changing. Not the actual work, but the delivery of the product.

It is hard to predict the future, but being responsive to changes so that you don’t get so far […]

2017-04-20T20:45:40+00:00 November 6th, 2015|Categories: Announcements, Auditioning, Business, Marketing, Technology|

Are you an Independent Contractor? Maybe. Maybe not.

Connie at KCOE-FM Early radio days – KCOE-FM. Their tools, their schedule. MY MIX!

If you are not being paid W2 wages, then you may fall into the category of self-employed, freelance, or independent contractor. Or, you may simply be being paid incorrectly. If this is the case, then don’t be surprised when the red flag goes up and the IRS comes knocking.

The Business Dictionary defines independent contractor this way…(I added the bold.)

Self-employed person (architect, consultant, engineer, etc.) who provides certain services to a second-party called the principal (or client or owner), or to a third-party on behalf of the client. An independent contractor is not under the control, guidance, or influence of the client and, unlike an employee, does not owe a fiduciary duty. The client neither deducts the payroll (or the withholding) taxes from payments to the independent contractor, […]

2017-04-20T20:45:40+00:00 October 24th, 2015|Categories: Business, Marketing|

Won a Media Award Lately?

There are a plethora of global media communications awards competitions, as well as many more local and regional competitions each year. Why do people enter?

Well, when they win, it could be for the marketing benefits – letting your clients and potential clients know that you produce high quality work. It could be that awards competitions touch our deep-seated need to be admired and respected by our peers. Social Media has jumped on board the award bandwagon and sites such as LinkedIn have special areas in your profile where you can list your awards.

If you know that something you have produced is truly fabulous, entering it in a competition could pay back the entry fee in PR. And if your clients are anything like my clients, they love the fact that your work for them is recognized as top notch.

2017-04-20T20:45:40+00:00 August 12th, 2015|Categories: Business, Marketing|Tags: , , |