Just ran across an article discussing how to use Facebook as another area of distribution and why you should consider it. Apparently YouTube is still the king, but Facebook is gaining ground.
The folks at ReelSEO make the case for advertisers to use multiple sources with YouTube first and Facebook second. What strikes me is how complicated it is for advertisers to find any common way of analyzing the results. The technology is changing so fast that each new iteration brings new tracking metrics and ways of paying for your ads – clicks, time spent watching, what constitutes a view so that you know what you are going to be charged, etc. This article has links to explanations of current methods.
But the bulk of the article is on how to maximize the effectiveness of your video ads for Facebook.
Their first […]