Human Error? Who Pays?

So, what were you doing during the great Facebook outage of March 2019? Did you have withdrawals? Think about the paying advertisers! They lost their access to their targets for more than 20 hours.

 

So, who should pay for the lost opportunities. Facebook says it was human error – a line of stray code perhaps. S*#t happens. But any web developer worth their salt does upgrades/fixes/changes on off hours. Hard to find an off hour when you have global reach. 
Here’s an opinion piece on the subject – that feels that Facebook must be accountable for the blackout.
 
2019-03-22T19:07:14+00:00March 22nd, 2019|Categories: Advertising, Announcements, Business, Musings|

Branding…What is it Good For?

We talk a lot about branding. The IMPORTANCE of branding. We spend a lot of money on branding. But do we need to?

What if we know what we do well. Charge a fair price for it. And get it into the hands of the people who want to buy what we have to sell.

I know, easier said than done. But sometimes I think may people spend time and money trying to establish a brand, when they should be creating a relationship with their target market.

Yes, a recognizable logo is important to remind your customers that you are there when they need you, but do we spend thousands of dollars on consultants and panels and testing of our brand? Or do we just do the work…

MediaPost just posted an article – We Are All Frauds: The Way We Advertise Does Not Work – […]

2019-02-25T16:50:53+00:00February 25th, 2019|Categories: Advertising, Business, Marketing|

Ads on Apps – on a small screen near you!

So, I started (or rather restarted) playing a Facebook game a few weeks ago. And the biggest thing I have noticed (besides the much improved speed of computers and Internet connections these days) is the in-app advertising. Because this particular app is tied to your Facebook login, it seems to know what you are thinking and targets ads pretty specifically.

If you want more energy or some extra money – you can sit through an ad or two or three. Now, I play the game with the sound turned off, so I am only seeing the ad, but I get the point and find that I DO occasionally click for more information.

In-app video ad spending has increased dramatically in the past year. According to an article in MediaPost –  “the ad format saw more than 200% growth from the fourth quarter 2017 […]

2019-02-21T17:41:19+00:00February 21st, 2019|Categories: Advertising, Announcements, Business, Marketing|

What happened to pre-roll? Ads now in the middle of social media videos

HEADLINE FROM MEDIAPOST: SOCIAL MEDIA INSIDER NEWSLETTER

Video Ads Prove Revenue Generators, Brand Builder For Social Media Platforms

Noticed those ads popping up in the middle of watching a video on social media? It’s probably here to stay (for a while anyway, until the next big thing).

https://www.mediapost.com/…/video-ads-prove-revenue-generat…

2018-10-16T01:20:50+00:00October 16th, 2018|Categories: Advertising, Business|

Big $$ for US Video Ad Spending

Big money is being spent on placing ads with more money being spent online. While TV buy still has the lion’s share, the digital landscape is increasing every year.

This article from eMarketer.com has 8 very interesting charts to help you wrap your head around the trends.

The targeted nature of online advertising has VALUE to the advertiser. Don’t short-change the talent who are part of the process creating the content for these ads. Especially if you want to be able to go to that talent down the road. If they don’t earn living wages for their talent, they will not stay in business.

When discussing a fair rate, always consider eyeballs and shelf-life. How long will this ad run? Where will this ad be seen? Be realistic about it. There is a big difference in a fair rate between a spot with a limited […]

2018-03-11T21:24:51+00:00March 11th, 2018|Categories: Advertising, Business, Marketing, Negotiating|

Getting Ready to Do a Video Campaign?

CalendarThe latest MediaPost “Video Insider” arrived in my In Box today with an interesting article about when to send out a video campaign for maximum exposure.

Of course, a whole LOT of things affect when you should launch a campaign, including what you are promoting and how much money you have to promote it.

They cited a couple of case studies that did very well by avoiding the big seasonal crushes like Thanksgiving and Christmas. BarkBox and KFC. But they also pointed out that you need to keep in mind that there are other “big” holidays that clutter the advertising landscape, like Valentines’ Day, Super Bowl, Mother’s Day, etc.

The also suggest – if you don’t have deep pockets – saving up and doing a big splash!

Read the whole article here >>>

And if you want to see what holidays are coming […]

2018-02-06T06:48:03+00:00June 1st, 2016|Categories: Advertising, Business, Marketing|Tags: , , |

Facebook as another top distribution channel for video ads

FacebookPage_videoJust ran across an article discussing how to use Facebook as another area of distribution and why you should consider it. Apparently YouTube is still the king, but Facebook is gaining ground.

The folks at ReelSEO make the case for advertisers to use multiple sources with YouTube first and Facebook second. What strikes me is how complicated it is for advertisers to find any common way of analyzing the results. The technology is changing so fast that each new iteration brings new tracking metrics and ways of paying for your ads – clicks, time spent watching, what constitutes a view so that you know what you are going to be charged, etc. This article has links to explanations of current methods.

But the bulk of the article is on how to maximize the effectiveness of your video ads for Facebook.

Their first […]

2018-02-06T06:48:04+00:00February 4th, 2016|Categories: Advertising, Announcements, Business, Marketing, Technology|Tags: |

Predicting The Hot New Flavors of Video Advertising

ChangesNo one can predict the future. Well, a few people have correctly predicted the future. In 1909 Nikola Tesla predicted that we would be carrying personal wireless devices. But in general it is interesting and frequently amusing to read predictions from 100 years ago – even predictions from 10 years ago. And the way technology is changing – even trying to predict what will be happening a year from now is daunting.

The best you can do is study what is happening now and try to respond as quickly as possible to try to ride the wave and then keep checking for the next wave. For example, video advertising. Will it be short and sweet (like a “vine”) or more traditional or will it go for the interactive approach.

We can see that video is not going away – so […]

2018-02-06T06:48:05+00:00August 21st, 2015|Categories: Advertising, Business, Technology|Tags: , |
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