Big money is being spent on placing ads with more money being spent online. While TV buy still has the lion’s share, the digital landscape is increasing every year.
This article from eMarketer.com has 8 very interesting charts to help you wrap your head around the trends.
The targeted nature of online advertising has VALUE to the advertiser. Don’t short-change the talent who are part of the process creating the content for these ads. Especially if you want to be able to go to that talent down the road. If they don’t earn living wages for their talent, they will not stay in business.
When discussing a fair rate, always consider eyeballs and shelf-life. How long will this ad run? Where will this ad be seen? Be realistic about it. There is a big difference in a fair rate between a spot with a limited […]