Have you checked off the To Do List on your FaffCon 4 (or should I say 3?) Post Card?

OK, so a few months before FaffCon 4 in Ventura, the post card I filled out in Hershey arrived in the post. It was a complete surprise and I was a bit anxious when I flipped it over. For there on the other side was the list of things I wanted to do – without fail! I’m pretty sure I blogged about this unexpected stress the last time the card came. Well, not really stress stress – hyperbole – sorry.

I’m still not up to a passing grade yet, if you simply are checking off the 5 items on the list. I’m not nearly as upset with myself that I haven’t finished the items from FaffCon 3 as I was over not finishing the list of items from FaffCon 2. If Ventura was your first venture into FaffCon, you will soon understand what I am talking about.

The items on the list […]

2017-04-20T20:45:48+00:00 May 25th, 2012|Categories: Business, Musings|Tags: , , , |

Why Can’t People “Hear” Themselves?

Today it is easier and easier to get feedback on what you are doing. Why don’t people listen? Or perhaps, why – when given good feedback – why don’t people take action to improve what they are doing? Do they simply not hear themselves?

So many people these days have been told by endless “voiceover” coaches that they can make it – all they need is determination – and their signature on the bottom of that check paying for more classes. They stop listening to themselves and never develop their self-evaluation skills.

Most of the forums for voiceover people include critique areas where people can post demos for comments. I’m referring to demos from newbies, not updated demos from people who are making actual money doing voiceovers. You can get honest, yet sometimes highly conflicting advice. And if you follow the subsequent comments to a thread, this advice is often rejected by […]

Down Time: Duties or Dilly Dallying?

I don’t know about you, but I don’t spend hours and hours in my booth, unless I am recording an audio book. Most of the time I am NOT in my booth. When you do mostly spots or short corporate pieces or eLearning, your time in the booth is probably a lot less than the time you spend catching up on Facebook.

But what should we be doing with the time we are not recording? My thoughts on that have changed over the years. And god help the person who has to unravel the mess I am leaving behind because of this change in attitude.

I used to be a lot more organized than I am now. You would think that with advances in software to make our lives easier, that I would have things a lot more together than I do. I have Outlook and Act and Quicken Home and Business […]

2017-04-20T20:45:48+00:00 May 19th, 2012|Categories: Business, Musings|Tags: , , , |

Are You Hopping Mad about Auto Hop?

So the latest invention in the quest by people to skip the very thing that keeps their TV programs on the air is an ad eraser embedded in new digital video recorders sold by Dish Network. Just turn on Auto Hop and ads automatically vanish. TiVo on steroids.

Here’s an article in the New York Times that goes into more detail.

So, how do I feel about that – as a voice talent whose income includes payment for doing announcing for TV Commercials? In some ways, a lot like the chief executive of CBS who wonders how he will produce shows like “CSI” without the support of the advertisers running the commercials. Or maybe a bit like News Corporation who has decided not to run Dish’s DVR ads.

Everyone in the chain is trying to figure out how to snag the eyeballs (and dollars) of the consumers. Consumers […]

2017-04-20T20:45:49+00:00 May 17th, 2012|Categories: Business, Musings, Technology|Tags: , , , , , , |

Forum Decorum

I belong to a slew of groups on LinkedIn – including a large number of voiceover related groups. Why is it that there seems to be a plethora of unprofessional comments. Social media has been around for years now and it amazes me how people don’t seem to understand that what they post is there for the world to see (when a group is an open group).

I felt compelled to comment today on one of them after a couple of people actually started slamming a legitimate producer for not posting his undying thanks to the group. His post was 6 MONTHS ago and people are still posting comments with links to their demos. And now some are complaining that he hasn’t posted to say thank you!?

It is an International Group with members from all over the world, and perhaps members with little time on social media or little time in […]

Another of my favorite MediaPost Pubs: Out to Launch

Want to see some of the most interesting, clever, stylish or funny of the new ads (mostly video, but some print too) being produced around the world? They are even including a random iPhone app of the week (what about my droid app of the week?).

Sign up to get Out to Launch – another of the multitude of enewsletters published by MediaPost.

This week they are showcasing spots for Orbitz which are pretty funny, Tetley Tea from an Australian firm, and Jagermeister’s first ad in the US. Just wish my internet connection was faster! Takes a while to download and play them.

2017-04-20T20:45:49+00:00 May 10th, 2012|Categories: Communication, Musings|Tags: , , , |

Spread the word! Think about usage!

One of my favorite enewsletters comes from the plethora of enewsletters published each day by MediaPost. If I subscribed to them all, I would probably go mad.

This one is called Online Video Daily and today the top story was a VidBlog by Daisy Whitney titled:

Managing Online Video and TV Campaigns: Tips from Production to Talent Rights

The part of that headline that caught my eye and prompted me to click through was the “…to Talent Rights” part.

As we struggle each day to keep rates to a level where we can continue to make a living in this business, it is refreshing to see people advocating for payment for additional usage. Of course, the resource for the article is Extreme Reach, a group that specializes in all things related to delivering and managing video advertising and is used to using Union […]

2017-04-20T20:45:49+00:00 May 7th, 2012|Categories: Business, Marketing, Negotiating|

Too Busy to Blog?

OK, so my last post was about how busy people can usually find time to do something else. But at some point, things have to take a back seat. And the past few weeks, the blog took the hit.

And not because I was so busy I couldn’t actually find the time to sit here and bash out a couple hundred words. No, it all comes down to balance.

At what point in our lives do we realize that it is not all about work? Some people learn this fairly early in life. In my case, I am starting to feel like I missed so many opportunities. My life has been consumed with keeping busy doing things that in some way improved my career.

Personal relationships suffered from neglect. My plants certainly suffered. The house was alternately clean – or not – depending on if there was extra in the budget to bring in […]

2017-04-20T20:45:49+00:00 May 4th, 2012|Categories: Marketing|