What will the future bring for video?

Humans frequently predict the future. It helps us plan for a rainy day. We think it helps us know what should we look out for that will ensure we keep moving forward toward our ultimate goals – whatever they may be.

It is very interesting to look back at predictions to see what the soothsayers said and what actually happened. This reading is sobering, amusing, thought provoking and sometimes just plain silly.

I found a website with 20 predictions that we are still waiting for – like the flying car and weather control.

http://www.manolith.com/2009/07/30/pending-future-technologies/

And to me an even more interesting website with 100 predictions from 1900 – including that there will be no C, X or Q in our everyday language.

http://blog.longnow.org/2007/04/18/100-year-old-predictions-from-1900/

So what is next for video – or more specifically video commerce? Justin Foster just posted a piece on MediaPost. He is co-founder and Vice President of Market Development for video commerce solutions provider Liveclicker. He is also the founder of the Video Commerce Consortium, a trade group devoted to advancing the use of video in e-commerce.

He thinks that videos will continue to get shorter – as attention spans dwindle. I think he is probably right about that. And video will become more interactive – he moves it from “‘nice to have’ to ‘must have.'” And with so many Apple products in the market, HTML5 is going to be the darling – until something else comes along.

These are just a few of his predictions. Read the whole article: http://www.mediapost.com/publications/article/165153/2012-video-commerce-predictions.html#ixzz1iWMAXKzh

As for what is next in general here at 42nd Street Productions. 2012 has started out bright and sunny – literally and figuratively. It is a glorious day here in San Diego and I just got back from a session at a studio where we did a phone patch with the client on the East Coast. No rainy day yet. But knowing what the trends are will help me continue to prepare for the inevitable.