Content is a woman, distribution is a man.

While I am not directly involved in content creation as a producer anymore, or on the distribution side of things, this article caught my eye because of my interest in seeing good content.

I’m pretty sure I have posted links to this guy’s article before – Ashkan Karbasfrooshan is CEO of WatchMojo.com, a producer of premium video content.

These two articles talk about online content and exclusivity and include what seems to be an accurate picture of content being a “woman” and distribution, a “man.”

He postulates…

By and large, distribution companies

–        never make any promises,

–        have no-strings-attached offerings,

–        make no commitments,

–        rarely seek exclusivity, and

–        when they do, it’s usually too good to be true.

Content owners, meanwhile,

–        enter distribution deals with expectations,

–        believe the promises they hear,

–        expect a commitment, and

–        want a guarantee.

In his second article on the same subject, he adds a third and fourth element to this relationship – the advertiser and the viewer and then it REALLY gets complicated. Good reading.

http://www.mediapost.com/publications/article/154309/is-online-video-about-to-enter-an-era-of-exclusivi.html

http://www.mediapost.com/publications/article/163080/does-exclusive-content-matter.html#reply

2017-04-20T20:45:52+00:00 November 28th, 2011|Categories: Business, Communication, Musings|Tags: , , , |