Interesting discussion on Facebook right now about the benefits (or not) of cold-calling. Smiling and Dialing is a term I have used.
Conflicting opinions have emerged. Could advances in technology be killing the Cold-Call?
The original post espoused the positive results of cold-calling using the example of more work for a repeat client who had initially been the result of a cold-call. This is, of course, cold-calling people who you KNOW are interested in the kind of work you do. Marketing 101 – pre-qualify your leads.
An immediate opposing viewpoint was posted – with face-to-face networking indicated as the key to conversion.
I think that as with so many other things in our business life these days, the times they are a changing.
Do the networking thing first if your potential client is in your physical area. If you are touching someone remotely, then you have three practical choices – email, social networking, and the phone.