Is Cold-Calling Dead?

Interesting discussion on Facebook right now about the benefits (or not) of cold-calling. Smiling and Dialing is a term I have used.

Conflicting opinions have emerged. Could advances in technology be killing the Cold-Call?

The original post espoused the positive results of cold-calling using the example of  more work for a repeat client who had initially been the result of a cold-call. This is, of course, cold-calling people who you KNOW are interested in the kind of work you do. Marketing 101 – pre-qualify your leads.

An immediate opposing viewpoint was posted – with face-to-face networking indicated as the key to conversion.

I think that as with so many other things in our business life these days, the times they are a changing.

Do the networking thing first if your potential client is in your physical area. If you are touching someone remotely, then you have three practical choices – email, social networking, and the phone.

My […]

2017-04-20T20:45:58+00:00 October 27th, 2010|Categories: Business, Marketing|

The Free Lance Mindset Helps Bridge the Gap

I have always been risk averse. Never was a dare devil. Never did anything “wrong” when I was growing up. I was a good kid, because I didn’t want to get into trouble. I couldn’t imagine gambling, or playing the stock market. So how did I end up in the kind of job where  you never know from day to day if you are going to earn money?!

It could be due to the fact that I saved the peanuts from the Peanut M&M’s during road trips so I would be able to spread out the goodness for a long time. It could be because of my parent’s example of creative eclectic thriftyness. It could also be due to the number of places I lived while growing up – my stability was in being flexible. The ability to jump in and make things happen in pretty much any situation.

And due to the […]

2017-04-20T20:45:58+00:00 October 17th, 2010|Categories: Business, Marketing, Negotiating|

Car Noise Reduction

Controlling random noise in a studio is a constant challenge if you don’t have a heavy duty floating walled recording space. Even if your space is treated acoustically and your tracks end up clean and noise free, sometimes there is a lot that ends up on the cutting room floor to achieve that result.

While it may sound a bit odd, I have two recording spaces. One inside a small closet in the main house is primarily for my ISDN projects. The other – the spot where I do most of my work – is out in the back yard in a separate structure. There is a small recording space and another larger area for the rest of the work we need to do when we are not recording.

I’ll tell the story of the two spaces sometime, but right now a growing noise issue is on my mind.

The bulk of my […]

2010-10-03T08:56:39+00:00 October 3rd, 2010|Categories: Recording, Technology|