Time Balancing Act

There has to be a better way to allocate my time. Lately I seem to be living in reaction mode. The BlackBerry has a lot to do with this I think.

Ever since I got the little pacifier, I am a slave to the flashing red light. It sits next to my keyboard while I am working on an edit or doing some research or marketing or bookkeeping – and when it starts to flash I am COMPELLED to stop what I am doing, pick it up, and see what emergency is calling.  

OK, not very many emergencies in the voiceover business, but probably more than one would expect. But usually it is something like an ad for discount travel or hotels, chain letters from friends, Facebook updates, and auditions. I also get scripts from clients for jobs and requests for quotes for possible jobs.

The point is that instead of finishing up what […]

2017-04-20T20:45:59+00:00 July 28th, 2010|Categories: Business, Communication, Marketing, Musings|

FaffCon? What the heck is FaffCon?

So what the heck is FaffCon – that isn’t a real word. No. But it has deep significance for us voiceoverists. (At least those of us who hang out on the VO-BB.)

It comes from the word faff  “which means to blow in gusts…..so to go nowhere in particular….to mess about. ” This is from a UK Yahoo Answers page.To some “faffing about” means – “To muck about, wasting time doing something not necessary.”
 
But this coming September it means a lot more than that. If you’re a working voice over professional, you’re invited to the first ever voiceover unconference in Portland Oregan (USA)! FaffCon!
 
Far from being just something the waste a bunch of time and money, FaffCon promises to be (according to Faffy*) …
 
You know all the […]

2017-04-20T20:45:59+00:00 July 16th, 2010|Categories: Announcements, Business|

Head’s You Win – Tail’s You Win

I have missed a bunch of Paul Strikwerda’s blogs recently, but this one caught my eye in an email update on one of my LinkedIn groups.

He postulates that you have to be many things to be a freelancer. Some things are diametric opposites and yet it is often best to do them both. He uses the Ying and the Yang concept.

His first question – should you Specialize or Generalize – big debate about this actually – but his advice – “find your own voice and be flexible” – works for me. Too narrow a focus and you limit yourself and end up doing the same thing over and over. Too broad and you risk being just another nameless faceless cog.

He ended the article with a nice long list of other “contradictions.” My favorites…

  • Be personable and keep things strictly business.
  • Be proud of your accomplishments and stay humble.
  • Be […]
2017-04-20T20:46:00+00:00 July 16th, 2010|Categories: Business|Tags: , |

Marketing Maxim from Maxine

My dear friend and fellow voiceover talent Maxine Dunn had an article published on VoiceOverXtra discussing something near and dear to my heart – Cold Calling.

“Smiling and Dialing.” The act of picking up the phone and actually speaking to someone. People make a huge deal about the idea and the reality of “cold calls.” In reality – it ain’t that bad – and it can yield fabulous results.

http://www.voiceoverxtra.com/article.htm?id=5kegz3y2

Top message from the article:

Forget the “sales objective” training modules that lead you through a step-by-step trajectory to “get the sale.” People do business with people they know, like, and trust. So your cold call is opening the door and initiating that relationship.
Another great point from the article – once you are on the phone with someone – DON’T MULTI-TASK! Close your Facebook page. Stop checking email. Don’t click through your MyPoints offers. Pay attention to the conversation.
Good stuff Max! Thanks for the […]

2010-07-13T13:07:28+00:00 July 13th, 2010|Categories: Business, Marketing|Tags: , , , , |

The Competition?

One of the Social Media Networks on my radar is the Working Voice Actor group on LinkedIn. The group host is Ed Victor, a voice talent now in Florida. He tries to “whack the hornets nest” each week with a topic. This week he posted a question about competition or camaradarie. Are we competing against each other for the job? Or are we simply “trying out” to see if we’re the right fit?

The voiceover community seems to be heavy on being congenial with the competition – probably because we are all different. We offer advice to newbies who may end up auditioning for the same work. We actually like to travel – sometimes long distances – to have a chance to see each other face-to-face.

More and more – as the ways of doing business evolve away from in-person auditions to […]

2017-04-20T20:46:00+00:00 July 9th, 2010|Categories: Auditioning, Business, Marketing|

Mixing Business with Pleasure

So, this trip to Europe that I just took – two weeks traveling around Germany, Austria, Italy and Switzerland – was part pleasure and part business. I was visiting my brother in Munich, but was headed to Italy to meet with a client. My mic and pre-amp were not on my packing list, because I knew I was going to be traveling quite a bit, and didn’t think I would have time for jobs or auditions.

As it turns out (see earlier post), my brother’s practice room was actually a sound booth, so I could have worked while I was in Munich – and a good audition did appear in the In Box. But there was a lot so see and do there before I headed off to Italy to meet my business associate.

I did check for jobs and auditions each day – had a loaner BlackBerry with global service – and was able to postpone most of […]