The Decline of Network TV?

2018-02-06T06:48:54+00:00November 21st, 2009|Categories: Business, Musings, Negotiating|Tags: , , , |

A friend in the advertising biz sent me an article from the New York Times titled “The Decline of Network TV.

The big three broadcast networks are not so big anymore – and major “stars” are jumping ship over to cable. The networks are having a hard time charging more for ad rates as their ratings sink. This, as the big cable networks (USA, TNT, TBS) get money from advertising AND subscription fees – which translates to more profit.

So my question. With more and more eyeballs moving to cable coupled with the proliferation of niche channels on the cable systems – most of which run the same ads that run on the broadcast networks – do you see this affecting the budgets to make the ads?

It certainly has created more work for the time buyers! But will it affect us, as talent, postively or negatively?